B2B Buyers' Digital Vendor Engagement Channels
For comparing and purchasing products and services, most B2B buyers turn to a vendors' website. Email is the second most utilized channel in the buyer decision-making process, according to a survey by Marketo. Share and discuss research.
About Daniel Yonts
Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government.
Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients.
His passion is helping companies and professionals to succeed online.
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