B2B Buyers' Recommendations For Improved Vendor Content

Daniel Yonts

What content is wanted by B2B buyers when engaging with vendors? According to a survey by Demand Gen Report, 76% want more data and research to support content. 74% want vendors to curb the sales message. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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