B2B Buyers' Research Channels

Daniel Yonts

In 2014, B2B buyers cited supplier websites (83.4%) and Google search (77%) as the top research channels. A distant 3rd was user product reviews (41.8%), followed by Third-party Websites (34%). Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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