B2B Buyers' Biggest Challenges With Vendor Research

Daniel Yonts

65% B2B buyers cite frustration with vendors who are more interested in selling their products/services than listening to their needs. An additional 31% conveyed the belief that sales reps don't understand their needs. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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