B2B Marketers' Content Personalization Efforts

Daniel Yonts

According to a survey by Chief Marketer, 68% of B2B marketers are testing personalization of content or offers. 66% are testing based on types of content engaged with and 53% focus personalization on job function and title. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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