B2B Enterprise Marketers' MQL Scoring Criteria
How do B2B marketers score Marketing Qualified Leads (MQLs)? 66% cite inbound communications and 62% report event registration and sign in as a scoring criteria. Share and discuss research.
About Daniel Yonts
Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government.
Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients.
His passion is helping companies and professionals to succeed online.
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