Criteria Used by B2B Enterprise Marketers to Develop Buyer Personas

Daniel Yonts

Job function (68.1%) and job title (65.5%) are the main criteria used by B2B marketers to develop buyer personas. Additional criteria includes size/revenue of company (56.6%), buyer pain points (55.8%) and purchase authority/influence (46%). Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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