E-Commerce KPIs by Shopper Loyalty Segment

Daniel Yonts

An analysis of 2.5 million e-commerce sessions during Q1 2017 breaks down add-to-cart rates, conversion rates and revenue per session by shopper loyalty types. Loyalty types include new shoppers, previous browsing history, single purchase and multiple purchase history. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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