E-Commerce Share of FMCG Dollar Sales by Category

Daniel Yonts

Nielsen report shows E-Commerce share of fast-moving consumer goods (FMCG) dollar sales by category. Beauty care (28%), pet care (27%) and health care (14%) led the pack. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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