The Factors Eroding B2B Loyalty

Daniel Yonts
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A survey by Merkle shows that poor customer service is the primary factor in the erosion of B2B buyer loyalty. Other factors include high prices and costs, low product quality and reputation. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.




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