Google Shopping Ad KPIs Smartphones Vs Tablets

Daniel Yonts

Sidecar conducted an analysis of 19.1 billion user sessions on retailers' e-commerce sites,  comparing smartphones and tablets. Conversion rates on smartphones increased between 2015 and 2016 increased. Tablets saw a decrease in conversion rates. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

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