How Consumers Discover TV and Video Content

Daniel Yonts

56% of consumers discover TV and video content via TV commercials. Word-of-mouth is the next most effective discovery method at 54%, followed by Internet search at 32% and Social Media at 21%. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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