How Marketers and Agencies Measure the Effectiveness of Advertising

Daniel Yonts

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Marketers and agencies focus on increased sales and customer acquisition. Brand awareness and customer retention, however, are most often viewed as secondary goals. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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