Impact of Personal Preferences On B2B Buying Decisions

Daniel Yonts

Personal brand preferences of B2B buyers and personal engagements impact buying decisions. In North America, 87% of B2B buyers are more likely to consider or buy based on brand preferences and engagements. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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