Impact of Personalization On Conversion Rates

Daniel Yonts
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A survey by Econsultancy/RedEye asked marketers about the uplift in conversion rates after implementing personalization. 32% reported a major uplift for search traffic and 21% experienced an increase for their website. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.




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