Important Characteristics of Branded Content

Daniel Yonts
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According to a survey of consumers, quality and relevance are the most important characteristics of branded content. Brand familiarity and whether content was shared or recommended were rated as least important. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.




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