B2B and B2C Emphasis On Improving the Customer Experience

Daniel Yonts

B2B and B2C marketers surveyed provide insights on improving the customer experience. The top issue for B2B marketers was making the experience as valuable as possible (32%), while B2C marketers view personalization and relevance (28%) as the key to improvement. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

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