Information B2B Buyers Will Share in Exchange For Content

Daniel Yonts

B2B buyers are willing to exchange basic information in exchange for content -- name, company, email, title and industry. However, less than 34% are willing to share phone numbers, budget, purchase timing, and annual revenue. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

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