Lead Stages Used by B2B Enterprise Marketers
A survey by ANNUITAS examined the lead statges used by B2B marketers. 83.2% reported the use of Marketing Qualified Leads (MQL) and 81.4% cited Sales Qualified Leads (SQL). 68.1% utilized Inquiry/Contact as a lead stage. Share and discuss research.
About Daniel Yonts
Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government.
Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients.
His passion is helping companies and professionals to succeed online.
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