PLA Share of Google Ad Clicks For US Retailers

Daniel Yonts

According to Merkle, product listing ads (PLA) for US retailers comprised 52% of Google search ad clicks in Q1 2017. This is a dramatic increase from Q1 2015 when PLA share was 35%. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

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