Retail Brand Equity Differences Between Millennials and Boomers

Daniel Yonts
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The Harris Poll provides insights on the retail brand equity differences between Millennials and Baby Boomers. The difference is greatest sporting goods, electronics and luxury department stores. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.




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