Top Challenges in Proving Marketing ROI

Daniel Yonts

71% of marketers cite attributing social and content to revenue as the top challenge in proving ROI. A distant second is aligning KPIs with business goals (49%), followed by attributing leads to revenue (47%). Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

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