Top Metrics For Measuring B2B Account-Based Marketing

Daniel Yonts
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B2B marketers using account-based marketing have two main metrics for success. 46% cite conversion of engaged account to opportunity and individual campaign and channel metric as top KPIs. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.




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