US Adults' Nostalgic Purchases

Daniel Yonts

Does nostalgia impact consumer purchasing decisions? According to a survey by AYTM, a majority of consumers are more likely to trust and purchase established brands. 63% also find ads that use nostalgic imagery and storylines to be effective. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

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