Value and Difficulty of Conversion Rate Optimization Methods

Daniel Yonts
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Digital Marketers and E-Commerce professionals place the highest value on customer journey analysis (63%) for conversion optimization, followed by A/B testing (60%). Website personalization (36%) and multivariate testing (21%) are CRO methods viewed as most difficult. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.




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