How Consumers Research and Plan Purchases Online and In-store

Daniel Yonts

63% of consumers who only or mostly shop online research and plan all their purchases. By contrast, only 32% of those who predominately shop in-store research or plan all their purchases. 51% of omni-channel consumers research and plan their purchases. Share and discuss research.

About Daniel Yonts

Daniel Yonts is a leader in Digital Marketing and Technology. He's led the Digital efforts of national retailers, distributors, manufacturers, tourist boards, financial services companies and government. Daniel has taught Advanced Internet Marketing Strategies at the graduate level and his work has appeared in books, industry publications and the results of clients. His passion is helping companies and professionals to succeed online.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

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