Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.

• Helps you map out an e-mail marketing strategy with reachable objectives
• Simplifies the process of list-building, message-creation, and results-tracking
• Offers legal guidance, so you stay compliant with anti-spam laws
• Shows you how to deliver your message and incorporate social media
• Explains how to track and interpret results
• Includes the top ten things you should not put in your messages, and much more

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash — including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

• The universal hidden structure behind all persuasive copy.
• How to avoid the most common copywriting mistakes.
• A simple technique for writing copy that’s easy to read.
• How to write powerful short copy for social media.
• Sample headlines, bullet points, and openings — yours to “swipe” and use as your own!
• Tons of templates, examples, and checklists guaranteed to improve your copy.
• ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

• Learn more about current trends in Internet marketing, including inbound marketing

• Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

• Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

• Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

• Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

• Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

• Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

• Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

• Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

• Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

Create your own email list with a VERY HIGH conversion rate by following 10 simple steps. Increase your SALES, GET ON TOP and REMAIN ON TOP.

Email Marketing: 10 PROVEN STEPS TO CREATING A SUCCESSFUL EMAIL LIST AND BUILD AUTHORITY WITH EMAIL MARKETING

Here’s a preview of what you will learn…

• The basics of email marketing
• The pros and cons of email marketing
• How to make LANDING PAGES
• How to segment your email list
• Important tips for Email Marketing success
• How to write High Conversion Emails
• How to use Open Source technique
• How to choose the right Email Marketing Program
• How to apply your email list in marketing
• How to choose the right email marketing software
• How to INCREASE YOUR SALES by Email Marketing

So what are you waiting for? Scroll up and get your copy NOW!

• Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation
• Create relevant messaging using savvy design techniques and smart targeting
• Optimize list growth by finding and retaining high-value subscribers
• Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle
• Maintain stellar deliverability by understanding your responsibilities and those of your ESP

Let's start from square one, you need to know:

1. The best email marketing platforms.
   
2. How to set up an autoresponder series.
3. How to become proficient with your email marketing.
4. How to Dominate any niche with Email Marketing.

• An email marketing platform is a service which allows you to send out emails to all of your subscribers.
• An autoresponder series is pre written emails sent out on specific dates and times
• Your email proficiency comes over time and is a skill you need to learn but to speed this up I will lay out specific techniques to help you with this.
• Dominating a niche is down to providing valuable content and resources to your subscribers

Knowing the right information and resources is so important to your success with email marketing and I will give you the skills to help you advance and ultimately become a dominant player in the industry.

You'll learn the step by step processes and find out which services will benefit your needs as they are exmined in detail. View my detailed illustrations on what actions to exclude and the measures to keenly observe are presented in an intriguing and compelling manner to bolster your morale and inspire you to achieve your goals and aspirations. 

If you wish to successfully launch your business, product or service, or whether you are rebranding, this book offers directives on how to tactically and proficiently chart your course until you are prominently positioned as a leading email marketer.

• What is Email Marketing
• Why you should use Email Marketing
  
• Pitfalls and How to Avoid them
  
• How to start?
  
• What to include in your email
  
• Marketing concepts
  
• And much more...

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

Learn about:

• Ten email pitfalls that will get your business into trouble
• Ten things your customers expect you to do
• The "soft" benefits of email marketing
• Using email in combination with other marketing efforts
• How four types of permissions can make or break your strategy
• Building an email list that is valuable and effective
• Creating valuable content
• Choosing an effective, professional email format
• Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

I want you to think for a second.  Imagine 

1. Being able to keep you readers hooked.
2. Making them want to come back for more and more!
3. Being able to quickly build an authority in the process

Not bad eh!

I can show you how.

Most people try email marketing, fail and write it off as a fad.  Their problem wasn't the medium they were using but the message they were sending.  Think about it.  If you're sending a boring unrelated email, what do you think your subscriber will do?  Exactly, unsubscribe and never read one of your emails again!  

It is so important your message is received not just grudgingly, but willing, and sometimes even with excitement. This is the secret sauce behind building your authority.

Unfortunately, it is easier said than done, especially as there is no surefire way to prove yourself as an authority figure other than to elucidate others on the fact of the matter for long enough to gain the title. 

Luckily, there is a road map which will guide you to becoming an authority.  Inside you will find everything you need to take you from inexperienced marketer to the primary authority in your niche. 

Start building your email authority today and learn the most effective strategies to grow your list and exposure exponentially with these strategies:

• The most effective ways to ensure you know everything about your niche.
• The most reliable ways to get subscribers to see you as an authority.
• The best way to find your voice
• How to ensure your open rate, click through rate, conversion by source and forward rate go through the roof.

The time is ticking to your success!!  Don’t waste any more time.