Books | Social Media Marketing

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

• Develop an individually tailored digital marketing campaign
• Offer an effective lead magnet to convert visitors
• Keep your audience invested in your brand, products, and services
• Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Are you struggling to find a way you can boost your sales? Do you want to see your business grow like crazy, starting today?  

Then, my friend, you're in the right place. 

Finally revealed: the most profitable social media marketing secrets and strategies!  

Nowadays, you need to develop your social media marketing skills in order to get over your competition. That's a fact: Your competitors know how to use social media marketing to boost their sales! 

The most popular sites on the web are social media sites: Facebook, YouTube, Instagram, Tumblr, and Twitter. People can also use them on their smartphones! Imagine how huge of an opportunity this is for your business and for your future!  

In the olden times, advertising a product or service was very limited. Depending on the media you used, the scope and coverage was obviously limited. Now, in a span of an hour, your post can go viral and get millions of views. As of January 2014, 74 percent of online adults in North America used social networking sites, and that number leaps to 89 percent for the 18 to 29 age range. See the power of social media in today's marketing? Getting to know the features of these platforms will help you ease your tactics in to win your business customers.  

In a survey conducted by Hubspot, 92 percent of the businesses in 2014 have acknowledged the importance of social media in their growth. 

Do you want to be left behind? Do you want to keep biting the dust of other's success?  

Now it's time for you to be successful!  

In this audiobook, you'll learn: 

• A step-by-step guide on how to use Facebook for social media marketing.
• The power of Instagram and YouTube: Visual content is getting popular in social media because it can immediately attract people!
• Twitter for social media marketing: a step-by-step formula.
• Tumblr- and blog-marketing strategies!
• Advanced social media marketing tips and tricks, only for real action takers!

The Modern Marketing Game Has Changed

Will You Change With It?

How this Book will Equip You to Build Your Brand on Social Media in 2018

• You'll get up-to-date information on what's working and what's not
• It will give you clarity about social media marketing
• You will learn success secrets from some of the biggest brands today
• You'll get practical tips that can be implemented right away
• You will discover how to benefit from the new social media channels to get a first mover advantage

Here is a Glimpse of What You Will Learn Within the Book

• Why Companies Need Social
• How to Measure Success & Social Media Metrics
• Search Engine Optimization & Social Media Marketing
• General Tips for Social Media
• Do's and Don'ts to Interacting with Your Followers on Social Media
• How Social Influencers Can Grow Your Business and which One to Pick
• The Importance of Organic Content
• When You Should Use Paid Traffic
• Cause-related Marketing
• How to Find Out Which Platform is Best for You By Looking at the Demographics
• How to Use Facebook to Grow Your Business
• How to Optimize your Facebook page for SEO and like
• How Often to Post On The Various platforms
• How to Use Instagram to Grow Your Business
• Ways that You Can Use Twitter to Create Brand Awareness
• The Culture of Snapchap as well as Advertising on Snapchat
• How to Use Pinterest To Grow Your Business
• The Best Way to Rank Your Videos on Youtube that Most People are Missing
• How to Use LinkedIn and Google Plus to Build Your Brand
• The Best Post Type to Use on Tumblr
• Viral Marketing and What You Can Learn From The Best Brands
• A Step By Step Process to Creating Your Social Media Strategy
• Amongst Many More Things

Scroll to the top of the page and select the Add to Cart button now

Social Media Marketing 2018

How can organizations use Social Media as an effective tool to further their business success?

Facebook, Twitter, LinkedIn & Co. have become established parts of the marketing mix. At the same time, strategic, professional and targeted activities are essential to maximize the added value Social Media will bring to your organization.

The author of this book, Stephanie Holmes, draws on 15 years of online-marketing and Social Media experience to help organizations successfully use Social Media to optimize their online communications.

She takes a hands-on, easy to follow approach and provides valuable insights into creating a tailored Social Media strategy for your organization - no matter how tight your budget or time constraints may be.

The contents at a glance:

• What Social Media can do for your businesses - and which limitations have to be considered
• The most relevant platforms for businesses in 2018
• How small and medium sized businesses can get the most out of Social Media
• The key success factors for Social Media
• Case studies about small, medium and large sized businesses in various industries
• A step-by-step guide for planning a tailored Social Media strategy for your organization
• Ways to deal with negative feedback and crises in Social Media
• Tips on monitoring and improving results in Social Media

OWL Step-by-Step Guides

OWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how.

This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

• Empower employees and teams to utilize social media effectively throughout the organization
• Measure the ROI of social media investments and ensure appropriate business value is achieved over time
• Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

1. Say nothing about a product or service unless there is evidence to support that the statements are truthful and substantiated. The individual is liable for unsubstantiated claims if the statements fall within the definition of an endorsement according to the FTC.
2. Think twice about working with companies that do not provide disclosure information.
3. Push back if companies are not providing the information or support needed to comply with FTC guidelines.
4. Read agreements carefully.
5. Correct inaccurate or misleading information.
6. A quote from someone or description of what someone said should fairly reflect the substance of what the person said; quotes and descriptions should not deliberately or inadvertently distort the original meaning.
7. Always tell the truth, and tell it with confidence.

1. Update social media policies to reflect the FTC Guide revisions in order to proactively inform employees of their obligations.
2. Educate employees. All of them.
3. Monitor to ensure compliance with disclosure requirements and accuracy of information. Ensure that social media listening and monitoring capabilities filter for relevant employee statements.
4. Correct inaccurate or misleading information.
5. Define and implement a process for handling employee statements that create liability for the company, once they are identified through listening and monitoring capabilities.
6. Consider implementing one of the emerging technology solutions that aspire to provide scalable, auditable, and compliant disclaimers for companies.
7. Document the company’s policies and the communication of those policies to employees. (A company can’t just say it did it. It has to be able to prove it.)

• The concept of Social Media Marketing.
• The potential of Social Media Marketing.
• How to connect with audience.
• How to reach out for larger audience.
• How to develop goals.
• How to develop a plan.
• How to understand your platform.
• How to create great and engaging content.
• How to do blogging.
• How to keep your brand image consistent.
• How to track your competition.
• How to measure your success.