Books | Marketing Automation

#1 Amazon Bestselling Guide to B2B Email Marketing and B2C Email Marketing

About the Book

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• CMOs, other marketing executives, and aspiring marketing executives
• C-level executives
• Advertising execs, media planners, public relations professionals, digital marketers, and other marketing professionals
• Advertising agencies and marketing and PR firms
• Entrepreneurs
• All others who interface with marketing functions in their own roles

• How chief marketing officers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their job entails, and the skills they use to thrive in the CMO role
• How top marketing executives adapt to changes impacting their jobs in the areas of technology, language, and culture
• How the CMO works in an environment of ever-increasing collaboration where the roles of CEO, CTO, COO, and CMO are blurring
• How the CMO role is now dominated by data rather than gut decisions

• What is your philosophy on building and managing a marketing team?
• How do you attract and retain top marketing talent?
• What do you look for in hires?
• Do you have any experience breaking down silos, and how can a CMO facilitate that?
• How do you make sure your goals are aligned with the overall organization?
• What kind of metrics do you focus on?
• How is globalization affecting marketing for you?
• How do you make sure you're in touch with your customers and understand their needs and wants?
• What organizations are you a member of and what value do you receive from them?
• What kind of data do you have access to and how do you use data in your role?
• What channels are you using to connect with your customers?
• How do you keep up with all the different marketing vendors, channels, and opportunities?
• How do you get through to consumers in a world of ad blockers where consumers have control?
• What do you think the future of marketing will be and how will it be different from today?
• What are some of the skills CMOs need that don't get enough attention?
• What are your thoughts on marketing to millennials?

Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Readership: Suitable for postgraduate students in Digital and Direct Marketing Master's programs and professionals in IT, Research, and Marketing.