Books | Marketing Automation

• Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
• Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
• Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
• Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
• Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
• Develop solid workflows that avoid errors and speed up production

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.

In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:

• Systematically assess your context and customer, via personas, profiles, and other powerful techniques
• Choose among today's panoply of marketing options, tools, and techniques
• Build a more agile B2B marketing organization, and link its goals more tightly to strategy
• More accurately estimate marketing spend and ROI
• Systematically optimize demand generation and many other key functions
• Leverage higher-value approaches to web/mobile, SEO, and customer community-building
• Gain more value from corporate standards and your creative services vendors
• Discover what worked and what didn't, and use this knowledge to improve more quickly

You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.

• CMOs, other marketing executives, and aspiring marketing executives
• C-level executives
• Advertising execs, media planners, public relations professionals, digital marketers, and other marketing professionals
• Advertising agencies and marketing and PR firms
• Entrepreneurs
• All others who interface with marketing functions in their own roles

• How chief marketing officers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their job entails, and the skills they use to thrive in the CMO role
• How top marketing executives adapt to changes impacting their jobs in the areas of technology, language, and culture
• How the CMO works in an environment of ever-increasing collaboration where the roles of CEO, CTO, COO, and CMO are blurring
• How the CMO role is now dominated by data rather than gut decisions

• What is your philosophy on building and managing a marketing team?
• How do you attract and retain top marketing talent?
• What do you look for in hires?
• Do you have any experience breaking down silos, and how can a CMO facilitate that?
• How do you make sure your goals are aligned with the overall organization?
• What kind of metrics do you focus on?
• How is globalization affecting marketing for you?
• How do you make sure you're in touch with your customers and understand their needs and wants?
• What organizations are you a member of and what value do you receive from them?
• What kind of data do you have access to and how do you use data in your role?
• What channels are you using to connect with your customers?
• How do you keep up with all the different marketing vendors, channels, and opportunities?
• How do you get through to consumers in a world of ad blockers where consumers have control?
• What do you think the future of marketing will be and how will it be different from today?
• What are some of the skills CMOs need that don't get enough attention?
• What are your thoughts on marketing to millennials?

THE ART OF PINTEREST PROFITS!

A Complete Guide to Pinterest for Business, Marketing, and Automation for Profit.

A Dynamic, Game-changing Guide to Pinterest Marketing and Pinterest for Business for Profit. Did you know that Pinterest is an Art form and that 80% of Pinterest users are targeted Buyers? You can use Pinterest for your content marketing, brand building and make awesome profit$ to boot! Uncover the Secrets to boosting your marketing, business, and Making Money with Pinterest! Pinterest is one of the most ignored yet most interesting and exciting ways to attract a great deal of traffic to your offers for free! Well its time you got in on the party!

And create a beautiful Work of Art, your Pinterest Asset!

So, are you Ready to rock your online assets and get a ton of traffic from Pinterest? Are you willing to discover How to Sell your products as an internet marketer via Pinterest? How to easily Track your Pinterest Marketing Efforts and Results? You definitely want to Learn secrets to ranking your content in search via Pinterest!

In this book, I share with you the best kept secrets that Elite Marketers and brands use to increase sales and brand expose with Pinterest for your brand and business!

In “The Art of Pinterest Profits” you will Learn how to Easily create an attractive and lucrative Profile in the new Pinterest! And also:

• Discover WHY Pinterest should absolutely be part of your marketing arsenal!
• Understand the secrets to attracting thousands of followers fast, without spending a penny or spending hours!
• Find out how to optimize pins for the most eyeballs, saves or re-pins, visitors and click throughs!
• Discover how to set up your Pinterest profile for maximum exposure, fans and to attract followers like a rock star!
• Learn how to create the best images or find the best royalty free photos for your content for maximum traffic! And Much More...

Scroll up and Grab a Copy Today.

Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.

As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices―taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy:

• Brings you up to speed on Sitecore without requiring a training class.
  
• Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.
  
• Rounds out existing sources of documentation with strategies and best practices from real-world experience.

• How to manage content in Sitecore
  
• How to create web forms and landing pages
• How to optimize the site through personalization and A/B/N testing
• How to use Sitecore for your marketing campaigns
  
• How to leverage analytics for custom measurement/engagement strategies
  
• How to create a robust governance plan for your Sitecore properties
  

The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.