Stop wasting your words â put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales.
Through this book, youâll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words.
SEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on techniques, along with case studies and recommendations from niche experts of online marketing including: Chelsea Adams, Jordan Armstrong, Michael Brito, Lisa Buyer, Jonathon Colman, Andy Crestodina, Alyce Currier, Ric Dragon, Kristi Kellogg, Sue Keogh, Virginia Nussey, Lee Odden, Trent Partridge and Adam Sutton.
Learn how to:
We live in an age of great opportunity when anyone with access to a computer has the power to be a publisher. And yet it's harder than ever to plan, create and distribute meaningful content that effectively generates business. This is because the vast number of voices online means more competition and a heightened need to strategize, adjust and adapt. This book equips you with the knowledge you need to develop an online content marketing strategy for your business.
Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?
If so, then you're just one click away from being able to create a digital marketing plan that works for your business.
In The Lead Machine, you'll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing.Â
Within each section you'll discover the secrets of digital marketing, and how to apply them to your own business. You'll get answers to questions such as:
If you've been looking to generate more leads from your website, this book is for you.Â
If you've been looking to rank higher at the search engines, this book is for you.
If you want to build an audience on social media, this book is for you.
If you want to get your ideal customers to opt into your email newsletter, this book is for you.
But if you're still not sure, use Amazon's LOOK INSIDE feature and see for yourself!
- Most of the knowledge on SEO is either completely outdated or just dead-wrong.
- Google's constant updates have rendered many well known SEO optimization strategies completely useless.
1. April, 2015 - Google rolling out game changing mobile updateâpunishing sites with poor mobile support, and rewarding sites with solid mobile support with higher rankings.
2. October, 2014 - Google released new update Penguin 3.0, targeting websites with low quality links.
3. September, 2014 - Google released new major update Panda 4.1, punishing sites with "thin" content.
SEO 2015 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site.
- 2014 and 2015 Google updatesâMobile update, Penguin 3.0, Panda 4,1, Panda 4.0, Pigeon, Hummingbird and beyond.
- Steps required to recover from a Google penalty.
- How to avoid being penalised in 2015 and beyond.
1. Social media hacks to skyrocket traffic to your site.
2. How to find "money" keywords that will send customers to your site.
3. The dirty industry secret about link-building.
4. Sneaky tricks to get local businesses ranking high with local search engine optimization.
5. Six insider sources to get expert SEO or internet marketing advice worth thousands of dollars, completely free.
6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.
Learn How to Promote Your Music in Search Engines and Get More Streams, Downloads, Fans, and Sales.
SEO stands for Search Engine Optimization. In this description, you will be informed about:
You must invest in this book for the following reasons:
In this book, you will learn the following skills:
After reading this book, you may get the following benefits:
This book is dedicated to the following users:
Throughout the pages of this book we will help you understand the online marketing landscape, define a proven plan for leveraging the internet to drive profitable inbound leads and walk you step-by-step through the process of implementing that plan for maximum results in terms of leads, calls and profits.
At first glance it might be overwhelming to consider all of the marketing options available in your online marketing playbook including Search Engines (Organic, Maps, Pay-per-click), Social Media (Facebook, Twitter, Google+, Linked In), Paid Online Directory Listings (Angie's List, YP, Yelp, etc) and Paid Online Lead Services (Home Advisers, Networx, etc). To maximize your lead flow from the internet you need to understand each of these marketing channels and develop a strategy for leveraging each.
We start the book by mapping out each of these online marketing channels so that you can see the big picture and understand the potential. From there, we take you step-by-step through each of these online marketing initiatives with clear instruction so that you can setup and implement a strategy for each.
Here is what on of our readers had to say about after reading the book:
Finally a book that helps to bring all of the pieces of the puzzle together. With all of the moving parts and methods available for marketing your contracting business online it almost impossible to determine where to start and how to proceed. Josh gives a concise explanation of how you should structure your overall internet marketing plan (explaining all of the marketing channels) and how to roll out a strategy that encompasses each over time.
Luke Chapman; Carolina Deck & Fence
The plan outlined in this book helped me grow my business for a two man operation to a highly profitable seven man plumbing operation over the past two years.
Mark Norman - Shamrock Plumbing
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