Stop wasting your words — put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales.

Through this book, you’ll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words.

SEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on techniques, along with case studies and recommendations from niche experts of online marketing including: Chelsea Adams, Jordan Armstrong, Michael Brito, Lisa Buyer, Jonathon Colman, Andy Crestodina, Alyce Currier, Ric Dragon, Kristi Kellogg, Sue Keogh, Virginia Nussey, Lee Odden, Trent Partridge and Adam Sutton.

Learn how to:

• Start planning, creating and executing content with intention
• Perform content audits and persona research
• Use SEO to improve visibility in search engine results pages
• Make a company blog pay for itself
• Leverage influencers and partnerships
• Make an impact with images, video and other rich media
• Effectively use Facebook, Twitter and other social media to speak with customers, rather than at them

We live in an age of great opportunity when anyone with access to a computer has the power to be a publisher. And yet it's harder than ever to plan, create and distribute meaningful content that effectively generates business. This is because the vast number of voices online means more competition and a heightened need to strategize, adjust and adapt. This book equips you with the knowledge you need to develop an online content marketing strategy for your business.

Looking to make sense of digital marketing?

Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?

If so, then you're just one click away from being able to create a digital marketing plan that works for your business.

In The Lead Machine, you'll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing. 

• Build - How to create a website that turns visitors into customers
• Attract - What are the three most effective methods for driving highly qualified traffic to your site
• Retain - How to stay in contact with prospects long after they've left your site
• Evaluate - How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates
  

Within each section you'll discover the secrets of digital marketing, and how to apply them to your own business. You'll get answers to questions such as:

• How do I increase my website conversions?
• How can I write more persuasive copy that gets people to take action at my site?
• How do I attract more visitors to my site?
• How do I get to the first page of Google?
• How can I come up in local search?
• How can I uncover which words my customers are using at Google?
• Where do I put my best keywords on my web page?
• What are the best plugins for helping me rank higher?
• How can I use social media to drive traffic to my site?
• What are the most effective social media channels for lead generation?
• How much time should I spend on social media?
• How does blogging improve my visibility online?
• How does a podcast help my business?
• How do I create videos for YouTube?
• How do I attract an audiece to YouTube?
• How do I get YouTube viewers to visit my website?
• Does Facebook marketing still work?
• Does my business need to be on Twitter?
• How can I prospect for new business on LinkedIn?
• What other social media platforms should I be using?
• How can I use webinars to build my business?
• How do I advertise on Facebook?
• How can I advertise to my ideal customers on Twitter?
• What other social platforms can I advertise on?
• How can I stay in touch with people after they've left my site?
• How do I built an email list?
• How do I send out mass mailings?
• How do I install Google Analytics?
• How do I find out what pages are most popular on my site?
• How can I find out what keywords are driving the best traffic?
• How can I determine where there are "leaks" on my website?
• What other digial marketing can I measure?
• How do I know if any of this is working?
  

Is this book right for you?

If you've been looking to generate more leads from your website, this book is for you. 

If you've been looking to rank higher at the search engines, this book is for you.

If you want to build an audience on social media, this book is for you.

If you want to get your ideal customers to opt into your email newsletter, this book is for you.

But if you're still not sure, use Amazon's LOOK INSIDE feature and see for yourself!

Create a Successful Part-Time Internet Marketing Business from Scratch

You don't need any business experience, huge capital or your own product to get started.

Earn fast cash online and make passive income while working at home.

Clickbank Affiliate Promotion
- How to find the best product to promote through YouTube product reviews
- 3 research to do before you do your actual review presentation
- The exact criteria that you should use in order to have a better chance of promoting something that will convert into sales
- How to create a video review in 5 easy steps
- The only 2 tools you need for product review creation
- How to optimize your video for maximum power for YouTube SEO rankings
- How to create a simple video description that helps your video rank on Google and YouTube
- How to boost your SEO rankings for as low as $15 and 2 minutes work.

Local SEO Consultant
- How to start an SEO consulting business even without SEO knowledge or business experience
- How to rank a video without doing that much work
- How to find the best keywords to rank for and make money from
- Why per per call is one of the best ways for you to make money online
- How to set up your video in 5 minutes or less
- How to approach a potential client and get a deal even without hard-selling them
- How to set up your call tracking for free
- How to find the best businesses and problems to target for your SEO consulting business
- Why it's possible to easily earn $400 per month by simply working 10 minutes a day

These methods are perfect for beginners like you and there is no better way to get started than these business ideas.

Scroll Up and Grab Your Copy Today!

7 steps to an Effective Social Media Branding Strategy That Works

• Determine Your Social Media Marketing Goals


• Research and Know Your Audience


• Determine Your Important Metrics


• Research The Competition


• Create Amazing Social Media Content

SEO

SEO Marketing — Learn 14 Amazing Steps To Search Engine Optimization Success On Google!

• The essence and importance of Search Engine Optimization
• The relationship between SEO and digital presence
• How you can leverage keywords to garner traffic
• How to make your website user friendly
• What title tags and meta tags are and how to use them
• The importance of online user experience
• How to keep your audience from leaving your website
• How to use SEO to market your business
• How to acquire quality links
• How to bring an audience to your website with SEO
• How to improve your online presence using keywords and your domain name
• The importance of content building
• How to integrate SEO to your blog and content
• How to add a blog to your website
• How to build a relationship with your audience

Learn SEO strategies to rank at the top of Google with SEO 2015

Most of the search engine optimization advice on the Internet is wrong!

- Most of the knowledge on SEO is either completely outdated or just dead-wrong.
- Google's constant updates have rendered many well known SEO optimization strategies completely useless.

1. April, 2015 - Google rolling out game changing mobile update—punishing sites with poor mobile support, and rewarding sites with solid mobile support with higher rankings.
2. October, 2014 - Google released new update Penguin 3.0, targeting websites with low quality links.
3. September, 2014 - Google released new major update Panda 4.1, punishing sites with "thin" content.

SEO 2015 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site.

Sidestep the 2015 Google updates

- 2014 and 2015 Google updates—Mobile update, Penguin 3.0, Panda 4,1, Panda 4.0, Pigeon, Hummingbird and beyond.
- Steps required to recover from a Google penalty.
- How to avoid being penalised in 2015 and beyond.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic

1. Social media hacks to skyrocket traffic to your site.
2. How to find "money" keywords that will send customers to your site.
3. The dirty industry secret about link-building.
4. Sneaky tricks to get local businesses ranking high with local search engine optimization.
5. Six insider sources to get expert SEO or internet marketing advice worth thousands of dollars, completely free.
6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.

You will also learn the little-known search engine optimization tools top internet marketing experts use

And read the very special bonus chapter on pay-per-click advertising

SEO for Musicians

Learn How to Promote Your Music in Search Engines and Get More Streams, Downloads, Fans, and Sales.

SEO stands for Search Engine Optimization. In this description, you will be informed about:

• Why you should buy this book.
• What you will learn in this book.
• What are the benefits that you will get after reading this book.
• Who this book is dedicated to

Reasons to buy this book

You must invest in this book for the following reasons:

• There are millions of people looking for your music through search engines, and you are not showing your work to them.
• Don't be one of these musicians whose 20% of their music published in online radios and stores is never played.
• The size of the digital-music market is US$ 5.4 billion and you are not taking the share you deserve.

Things that you will learn in this book

In this book, you will learn the following skills:

• Link collection: How to gather your music links from the different online radios and stores.
• Link indexing: How to add your music to search engines’ databases, such as Google, Bing and Yahoo, to make your music findable by fans.
• Link ranking: How to scale your music in search engines' results to get more streams, downloads, fans, and sales.

Benefits that you will get after reading this book

After reading this book, you may get the following benefits:

• More streams from online radios.
• More downloads from online stores.
• More recognition or branding for your artist name or group.
• A fair share from the US$ 5.4 billion digital-music market.

Book dedication

This book is dedicated to the following users:

• Independent musicians with no or low marketing budget.
• Amateur musicians who want to sell their music in online radios and stores.
• Those who work in music promotion and music marketing.

Throughout the pages of this book we will help you understand the online marketing landscape, define a proven plan for leveraging the internet to drive profitable inbound leads and walk you step-by-step through the process of implementing that plan for maximum results in terms of leads, calls and profits.

At first glance it might be overwhelming to consider all of the marketing options available in your online marketing playbook including Search Engines (Organic, Maps, Pay-per-click), Social Media (Facebook, Twitter, Google+, Linked In), Paid Online Directory Listings (Angie's List, YP, Yelp, etc) and Paid Online Lead Services (Home Advisers, Networx, etc). To maximize your lead flow from the internet you need to understand each of these marketing channels and develop a strategy for leveraging each.

We start the book by mapping out each of these online marketing channels so that you can see the big picture and understand the potential. From there, we take you step-by-step through each of these online marketing initiatives with clear instruction so that you can setup and implement a strategy for each.

• How to setup your website
• How the Search Engines work and the differences between the paid, organic and map listings
• How to optimize your website for the keywords that are most important for your particular business via Search Engine Optimization (SEO)
• How to get ranked on the Google Map in your area
• How to ensure that your website converts visitors into leads in the form of calls and web submissions
• How to optimize your website for mobile visitors
• How to leverage Social Media (Facebook, Twitter, Google+, LinkedIn & other Social Platforms for maximum effect
• How you can tap into the power of YouTube & other video sharing websites to enhance your visibility and drive better conversion
• How to leverage eMail marketing to connect with your customers on a deeper level, get more reviews, get more social media followers and ultimately get more repeat and referral business.
• How to maximize the profitability of your pay-per-click marketing efforts
• What paid online directories should you consider advertising in (Angie's List, YP, Yelp, Judies Book, Merchant Circle, etc)
• How to properly manage Pay-per-lead services for maximum return and long term gains
• How to track your online marketing plan to ensure that your investment is generating a strong return on investment

Here is what on of our readers had to say about after reading the book:

Finally a book that helps to bring all of the pieces of the puzzle together. With all of the moving parts and methods available for marketing your contracting business online it almost impossible to determine where to start and how to proceed. Josh gives a concise explanation of how you should structure your overall internet marketing plan (explaining all of the marketing channels) and how to roll out a strategy that encompasses each over time.

Luke Chapman; Carolina Deck & Fence

The plan outlined in this book helped me grow my business for a two man operation to a highly profitable seven man plumbing operation over the past two years.

Mark Norman - Shamrock Plumbing