Subsidiary of Google
IndustryMobile advertising
FoundedApril 10, 2006; 12 years ago (2006-04-10)
HeadquartersMountain View, California, U.S.

AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006[1][2] while Hamoui was in business school at Wharton.[3] The company is based in Mountain View, California. In November 2009 it was acquired by Google[4] for $750 million.[5] The acquisition was completed on May 27, 2010.[6][7]Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google.[8] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.[9]

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.[][when?]

On May 16, 2013 Google announced a rebuild of the AdMob platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.[10]


In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.[11]

In 2010, AdMob received a Mobile Premier Award.[12]

In May 2010, AdMob was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.[13]

AdMob Mafia

The large acquisition price paid for AdMob, in fast appreciating Google stock, comparatively soon after incorporation (4 years), resulted in a generous distribution of the sales proceeds to its early hires. Many have since become prolific investors in technology startups, and are known in London as the AdMob Mafia,[14] a reference to the well known Paypal Mafia. In particular Chung Man Tang, Russell Buckley, Jules Maltz and Charles Yim have become very involved in investing and advising startups, with Russell Buckley taking a role advising the British Government[15] on venture investment in the UK's technology ecosystem.


  1. ^ "AdMob: STA Travel's iPhone advertising campaign takes flight". Retrieved 2009.
  2. ^ "ADMOB GOOGLE INC. :: OpenCorporates". OpenCorporates. 2015-10-10. Retrieved .
  3. ^
  4. ^ "Google to Acquire AdMob". Archived from the original on 2009-11-12. Retrieved 2009.
  5. ^ "Facts about Google's acquisition of AdMob". Archived from the original on 10 November 2009. Retrieved 2009.
  6. ^ "We've officially acquired AdMob!". Archived from the original on 29 May 2010. Retrieved 2010.
  7. ^ By Chole Albanesius, PC Magazine. "It's Official: Google-AdMob Deal Approved." May 27, 2010.
  8. ^ "Google, Apple rivalry heats up". Channel NewsAsia. Archived from the original on April 12, 2010. Retrieved 2010.
  9. ^ "AdMob Ads Across Mobile Platforms". Archived from the original on 2010-04-13. Retrieved 2010.
  10. ^ "Google Rebuilds AdMob With New Tools For Developers". W3Reports. Retrieved 2013.
  11. ^ Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob
  12. ^ AdMob to keynote the Mobile Premier Awards event
  13. ^ Lead411 launches "Hottest Silicon Valley Companies" awards Archived 2010-07-22 at the Wayback Machine.
  14. ^
  15. ^

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us