Adobe Media Optimizer
Adobe Marketing Cloud
Developer(s) Adobe Systems[1]
Initial release October 24, 2012 (2012-10-24)
Operating system Windows, Linux, OS X[1]
Available in Multilingual
Type Software suite, cloud applications
License Software as a service
Website Marketing Cloud page

Adobe Marketing Cloud (AMC) is a collection of integrated online marketing and Web analytics products by Adobe Systems. It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.


Adobe Marketing Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management products[2] aimed at the advertising industry and hosted on Amazon Web Services.[1] Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid subscriptions to download the entire collection and use it directly on their computers with open access to online updates.[3]

The Adobe Marketing Cloud collection was introduced to the public in October 2012[] as Adobe began retiring the Omniture name it acquired in October 2009.[4][5] Products of the defunct company were then integrated step by step into the new Cloud service[6] which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign, Audience Manager and Primetime. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics.[7][8][9]

On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture, an online marketing and web analytics business unit in Orem, Utah.[10] The deal of $1.8 billion, was completed on October 23, 2009,[5][11] and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit.[12][13] Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud.[12][14][15]


Adobe Marketing Cloud as a subscription model has made significant progress in terms of acceptance in the business world.[16][17][18][19] In 2013, Gartner, an information technology research and advisory company, ranked Adobe's solutions execution ability at the highest position on its Magic Quadrant for Web content management.[20][21]


  1. ^ a b c Amazon Web Services. "Adobe Experience Manager". Amazon Web Services. Retrieved 2014. 
  2. ^ "Adobe Marketing Cloud solutions". Adobe Systems. Retrieved 2014. 
  3. ^ Jon Fortt (March 18, 2013). "Why Investors Like Adobe Diving Into Subscriptions". Canada National Broadcasting Corp. Retrieved 2014. 
  4. ^ "Adobe Buys Omniture, Opens Gate to Advertising". Forbes magazine. September 16, 2009. Retrieved 2014. 
  5. ^ a b Associated Press (September 15, 2009). "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Retrieved 2014. 
  6. ^ Richard Carey (July 18, 2012). "How To Gracefully Retire A Brand Name". 
  7. ^ "Adobe Takes Its Marketing Cloud Services Mobile". Forbes. November 7, 2013. Retrieved 2014. 
  8. ^ "Adobe adds geolocation targeting to Marketing Cloud". PC World. November 7, 2013. Retrieved 2014. 
  9. ^ "Adobe Launches Mobile Services for Adobe Marketing Cloud". Adobe Systems. Retrieved 2014. 
  10. ^ "Adobe acquires Omniture Software". Adobe Systems. 
  11. ^ The Associated Press (September 15, 2009). "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Retrieved 2014. 
  12. ^ a b Robin Wauters (2011-11-30). "Adobe Acquires Efficient Frontier". 
  13. ^ Adobe (2009-10-26). "Omniture acquisition FAQ". 
  14. ^ "How To Gracefully Retire A Brand Name". 2012-07-18. 
  15. ^ Adobe (2009-10-26). "Omniture acquisition FAQ". 
  16. ^ Patrick Seitz (September 18, 2013). "Adobe Leaps To All-Time High On Cloud Progress". Retrieved 2014. 
  17. ^ Patrick Seitz (September 18, 2013). "Adobe Cloud Transition Surpassing Expectations". Retrieved 2014. 
  18. ^ Richard Saintvilus (September 18, 2013). "Adobe on the Right Track". The Street. Retrieved 2014. 
  19. ^ Andrea Tse (September 18, 2013). "Adobe shines as cloud model delivers". The Street. Retrieved 2014. 
  20. ^ Jennifer Lopez (August 5, 2013). "Adobe Positioned as a Leader in the Magic Quadrant for Web Content Management" (PDF). Adobe Press. Retrieved 2014. 
  21. ^ Mick MacComascaigh; Mark R. Gilbert; Jim Murphy; Gavin Tay (July 31, 2013). "Magic Quadrant for Web Content Management". Gartner. Retrieved 2014. 

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  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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