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Affiliate Tracking Software is a technology used to track or manage affiliate marketing activities. It provides the means to track performance of clicks, views and impressions of advertising material (Banner, Links, etc) within any online marketing activities. Affiliate tracking software is commonly associated with affiliate networks that use such a software platform to track and manage activities of affiliates who are promoting campaigns from within the network.
Many online businesses also create their own affiliate networks in which they manage their own affiliate relationships to promote their products and services. Affiliate tracking software enables them to track Conversion on their affiliates' sites.
The main core of affiliate marketing software is tracking the various aspects of a given action. The action can be broadly categorized into four types.
Tracking various aspects refers to IP detection, browser detection, which affiliate brought lead.
The other major task of affiliate marketing software is to give dashboard area for admin to enter details of various campaigns like cost, type of action, allowed country.
This kind of software helps the advertiser to track the performance of various channels and affiliates for a number of campaigns.
Affiliate network software has many features like:
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