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Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks. The original concept comes from Affinity marketing. The participants that agree to promote or be promoted are called "affiliates". Those that promote and recommend are called "marketers" and the ones that have the products or services that are promoted are called "advertisers".
The software is the enabler to credit referrers based on performance of clicks, confirmation of page views and impressions of advertising material (banner, links, etc) of the "marketers", while also confirming purchases and transaction of monetary values of the "advertisers".
Several online businesses create affiliate networks to manage affiliates that promote their products and services. Affiliate platforms are companies that intermediate and manage both marketers and advertisers, operating as a broker.
The core of affiliate marketing software is tracking the various aspects of a given action, that are commonly categorised in five types:
Tracking refers to user-client IP detection, browser detection, marketer's affiliate referral and advertiser's completed transaction.
The main feature of affiliate marketing software is consolidation of data to provide dashboard for marketers and advertisers so that all activity can be tracked and verified in a consistent manner, demonstrating transaction value, transaction fees, traffic origins and destinations, geography and payment balance.
Although affinity marketing refers to marketing to persons sharing the same interests, the derived affiliate networks is closely related to sales channels and sales campaigns paying sales commissions, the reason why a solid and reliable software is required to prevent fraud and provide security and privacy for the parties involved in the transactions.
Affiliate network software has other features like:
Why Affiliate Networks Are So Important to Online Affiliate Marketing https://www.entrepreneur.com/article/296475
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