American Association of Advertising Agencies
Logo of the American Association of Advertising Agencies.

The American Association of Advertising Agencies (AAAA or 4A's) is an American advertising agency trade association.

Founded in 1917, their website states that 4A's membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide." The association issues annual awards for the best agencies, in different categories.[1]

The current Chief Executive Officer is Marla Kaplowitz, while its chairman is Bill Koenigsberg.[2]

In July 2016, it was announced that Nancy Hill would step down as chairman and CEO in June 2017.[3]

In popular culture

In Mad Men S5.e12, "Commissions and Fees", Lane Pryce is offered an unelected chairmanship of the organization's fiscal control committee after SCDP wins the Jaguar Cars account.


The American Association of Advertising Agencies organizes the 4A's Transformation Conference.[4]


  1. ^ "O'Toole Creative Awards Winners & Finalists" (PDF). American Association of Advertising Agencies. 2008. Archived from the original (PDF) on 2011-07-18. Retrieved . 
  2. ^ O'Leary, Noreen. "Horizon Media's Koenigsberg Is New 4A's Chair First media agency exec in role". AdWeek. AdWeek. Retrieved 2016. 
  3. ^ Coffee, Patrick. "President and CEO Nancy Hill Is Leaving the 4A's After Nearly 9 Years". Adweek. Adweek. Retrieved 2016. 
  4. ^ "The 10 Conferences Every Digital Marketer Should Consider Attending". AdWeek. 2015. Retrieved . 

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at NCR Works. Create an account using LinkedIn to manage and organize your omni-channel knowledge. NCR Works is like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us