App Store (iOS)
App Store
A component of iOS
App Store Logo.png
IPhone App Store.png
App Store on iOS 11, running on an iPhone 7 Plus.
Type Digital distribution and software update

App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS operating system. The store allows users to browse and download apps developed with Apple's iOS software development kit. Apps can be downloaded on the iPhone smartphone, the iPod Touch handheld computer, the iPad tablet computer, and to the Apple Watch smartwatch and 4th-generation or newer Apple TV as extensions of iPhone apps.

App Store was opened on July 10, 2008, with an initial 500 applications available. As of January 2017, the store features over 2.2 million apps.

Developers have multiple options for monetizing their applications, ranging from free, free with in-app purchases, and paid. However, App Store has been criticized for a lackluster development environment, prompting the company in June 2016 to announce a "renewed focus and energy" on the store. Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews. Additionally, Apple began a process to remove old apps that do not function as intended or that don't follow current app guidelines, with app research firms noticing significant numbers of app removals from the store. Furthermore, with the release of iOS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apple's built-in iOS apps.

Since its 2008 release, App Store has generated over $70 billion in revenue for developers.


Download on the App Store badge as of 2015

The iPhone App Store opened on July 10, 2008.[1][2][3] On July 11, the iPhone 3G was released and came pre-loaded with support for App Store.[4][5]

After the success of Apple's App Store and the launch of similar services by its competitors, the term "app store" has been adopted to refer to any similar service for mobile devices.[6][7][8] However, Apple applied for a U.S. trademark on the term "App Store" in 2008,[9] which was tentatively approved in early 2011.[10] In June 2011, U.S. District Judge Phyllis Hamilton, who was presiding over Apple's case against Amazon, said she would "probably" deny Apple's motion to stop Amazon from using the "App Store" name.[11][12][13] In July, Apple was denied preliminary injunction against Amazon's Appstore by a federal judge.[14]

The term app has become a popular buzzword; in January 2011, app was awarded the honor of being 2010's "Word of the Year" by the American Dialect Society.[15][16] "App" has been used as shorthand for "application" since at least the mid-1990s,[17] and in product names since at least 2006, for example then-named Google Apps.[18]

Apple announced Mac App Store, a similar app distribution platform for its macOS personal computer operating system, in October 2010,[19][20] with the official launch taking place in January 2011 with the release of its 10.6.6 "Snow Leopard" update.[21][22]

In February 2013, Apple informed developers that they could begin using for links to their apps.[23][24][25] In June at its developer conference, Apple announced an upcoming "Kids" section in App Store, a new section featuring apps categorized by age range, and the section was launched alongside the release of iOS 7 in September 2013.[26][27]

In November 2014, due to pressure from the European Commission, Apple updated App Store so that all apps that have no charge to download are labeled "Get" instead of the previous "Free", due to many "free" apps' inclusions of paid in-app purchases.[28][29][30]

In January 2017, reports surfaced that documentation for a new beta for the then-upcoming release of iOS 10.3 detailed that Apple would let developers respond to customer reviews in the App Store, marking a significant change from the previous limitation, which prevented developers from communicating with users.[31][32] The functionality was officially enabled on March 27, 2017 when iOS 10.3 was released to users.[33] Further details were also released about reviews for users, including that they will be able to rate and review apps in the apps themselves rather than being redirected to the App Store, and that they can mark other users' reviews as "Helpful" or "Not Helpful".[34] Apple published a document describing proper ways to respond for developers, including being timely, clear and concise, prioritize certain forms of reviews (low-star ratings, certain countries or recent reviews) through filtering in iTunes Connect, and that developer responses go through an approval process before being published.[34] Developers are also forbidden from manipulating or incentivizing feedback.[34] Developer responses are listed in the App Store as a line underneath the respective user's review,[34] and users receive a notification/email upon a response from the respective developer, with the option to update their review.[34][35]

In March 2017, App Store submissions containing pricing details, such as "free", in the name started getting rejected. Developers had previously been advised in developer guides in iTunes Connect and App Store overview pages that they should refrain from the practice, though apps were still approved. Starting in March, some (though not all) apps with "free" in their titles were being rejected.[36][37]

In April 2017, Apple rolled out search ads to the United Kingdom, Australia, and New Zealand, along with additional features for developers, including ad duplication settings and a new campaign role with additional access controls.[38][39] The next month, Apple announced changes to its app affiliate program, which lets registered members refer people to apps and in-app content for a percentage of sales. The commission rate for in-app purchases was reduced from 7% to 2.5%.[40][41]

App Store received a major design overhaul with the release of iOS 11. The new design features a greater focus on editorial content and daily highlights, and introduces a "cleaner and more consistent and colorful look" similar to several of Apple's built-in iOS apps.[42][43][44]

Development and monetization


The iOS SDK (Software Development Kit) allows for the development of mobile apps on iOS.

While originally developing iPhone prior to its unveiling in 2007, Apple's then-CEO Steve Jobs did not intend to let third-party developers build native apps for iOS, instead directing them to make web applications for the Safari web browser.[45] However, backlash from developers prompted the company to reconsider,[45] with Jobs announcing in October 2007 that Apple would have a software development kit available for developers by February 2008.[46][47] The SDK was released on March 6, 2008.[48][49]

The SDK is a free download for users of Mac personal computers.[50] It is not available for Microsoft Windows PCs.[50] The SDK contains sets giving developers access to various functions and services of iOS devices, such as hardware and software attributes.[51] It also contains an iPhone simulator to mimic the look and feel of the device on the computer while developing.[51] New versions of the SDK accompany new versions of iOS.[52][53] In order to test applications, get technical support, and distribute apps through App Store, developers are required to subscribe to the Apple Developer Program.[50]

Combined with Xcode, the iOS SDK helps developers write iOS apps using officially-supported programming languages, including Swift and Objective-C.[54] Other companies have also created tools that allow for the development of native iOS apps using their respective programming languages.[55][56]


Developers have a few options for monetizing their applications. The "Free Model" enables free apps, increasing likelihood of engagement. The "Freemium Model" makes the app download free, but users are offered optional additional features in-app that require payments. The "Subscription Model" enables ongoing monetization through renewable transactions. The "Paid Model" makes the app itself a paid download and offers no additional features. The "Paymium Model" enables paid app downloads and paid in-app content.[57]

In-app subscriptions were originally introduced for magazines, newspapers and music apps in February 2011, giving developers 70% of revenue earned and Apple 30%. Publishers could also sell digital subscriptions through their website, bypassing Apple's fees, but were not allowed to advertise their website alternative through the apps themselves.[58][59]

In 2016, multiple media outlets reported that apps had decreased significantly in popularity. Recode wrote that "The app boom is over",[60] an editorial in TechCrunch stated that "The air of hopelessness that surrounds the mobile app ecosystem is obvious and demoralizing",[61] and The Verge wrote that "the original App Store model of selling apps for a buck or two looks antiquated".[62] Issues included consumer "boredom",[62] a lack of app discoverability,[61] and, as stated by a report from 2014, a lack of new app downloads among smartphone users.[63]

In an interview with The Verge in June 2016, Phil Schiller, Apple's senior vice president of Worldwide Marketing, said that Apple had a "renewed focus and energy" on the App Store, and announced multiple significant changes, including advertisements in search results and a new app subscription model. The subscription model saw the firmly established 70/30 revenue split between developers and Apple change into a new 85/15 revenue split if a user stays subscribed to the developer's app for a year, and opens the possibility of subscriptions to all apps, not just select categories.[64][65]

App data and insights analyst company App Annie released a report in October 2016, announcing that China had overtaken the United States as Apple's biggest market in App Store revenue. In the third quarter of 2016, Chinese users spent $1.7 billion vs. approximately $1.5 billion by American users.[66][67]

In June 2017, Apple announced that App Store had generated over $70 billion in revenue for developers since its 2008 launch.[68][69]

Number of iOS applications

On July 10, 2008, Apple's then-CEO Steve Jobs told USA Today that App Store contained 500 third-party applications for the iPhone and the iPod Touch, and of these 25 percent were free.[3] Ten million applications were downloaded the first weekend.[70] By September, the number of available apps had increased to 3,000, with over 100 million downloads.[71]

Chart showing App Store downloads and available apps over time.
App Store app availability has increased in line with downloads over time.

Over the years, the store has surpassed multiple major milestones, including 50,000,[72] 100,000,[73] 250,000,[74] 500,000,[75] 1 million,[76] and 2 million apps.[77] The billionth application was downloaded on April 24, 2009.[78]

Date Available apps Downloads to date
July 11, 2008 500[3] 0
July 14, 2008 800[70][79] 10,000,000[70][79]
September 9, 2008 3,000[71] 100,000,000[71]
January 16, 2009 15,000[80] 500,000,000[80]
March 17, 2009 25,000[81] 800,000,000[81]
April 24, 2009 35,000[78] 1,000,000,000[78]
June 8, 2009 50,000[72] 1,000,000,000+[78]
July 14, 2009 50,000[72] 1,500,000,000[82]
September 28, 2009 85,000[83][84] 2,000,000,000[83]
November 4, 2009 100,000[73][85] 2,000,000,000+[83]
January 5, 2010 140,000+[86] 3,000,000,000+[87][88]
February 12, 2010 150,000+[86] 3,000,000,000+[87]
June 7, 2010 225,000+[89] 5,000,000,000+[89]
August 28, 2010 250,000+[74][90] 5,000,000,000+[89]
September 1, 2010 250,000+[74] 6,500,000,000[91]
October 20, 2010 300,000[92] 7,000,000,000[93]
January 22, 2011 350,000+[94] 10,000,000,000+[94][95]
July 7, 2011 425,000+[96][97] 15,000,000,000+[96][97]
October 4, 2011 500,000+[75][98] 18,000,000,000+[75][98]
March 2, 2012 500,000+[75] 25,000,000,000[99]
June 11, 2012 650,000+[100] 30,000,000,000+[100]
September 12, 2012 700,000+[101] 30,000,000,000+[100]
January 7, 2013 775,000+[102] 40,000,000,000+[103][102][104]
January 28, 2013 800,000+[105] 40,000,000,000+[103]
April 24, 2013 800,000+[105] 45,000,000,000+[106]
May 16, 2013 850,000+[107] 50,000,000,000+[108][109]
June 10, 2013 900,000+[110][111] 50,000,000,000+[110][111]
October 22, 2013 1,000,000+[76][112] 60,000,000,000+[76][112]
June 2, 2014 1,200,000+[113] 75,000,000,000+[113]
September 9, 2014 1,300,000+[114][115] 75,000,000,000+[113]
January 8, 2015 1,400,000+[116][117] 75,000,000,000+[113]
June 8, 2015 1,500,000+[118] 100,000,000,000+[119][118][120]
June 13, 2016 2,000,000+[77][121][122] 130,000,000,000+[77][121][122]
January 5, 2017 2,200,000[123][124] 130,000,000,000+[77][121][122]

Number of iPad applications

The iPad was released in April 2010,[125][126] with approximately 3,000 apps available.[127] By July 2011, 16 months after the release, there were over 100,000 apps available designed specifically for the device.[128]

Date Number of native iPad apps
April 2010 3,000[127]
January 2011 60,000[128]
July 2011 100,000[128][129][130]
November 2011 140,000[131]
January 7, 2013 300,000+[103]
October 22, 2013 475,000[132]
February 25, 2015 725,000+[116]
March 21, 2016 1 million[133]

Most downloaded apps

Apple publishes a list on a yearly basis, giving credit to the apps with the highest number of downloads in the past year.[134][135]

Application ratings

Apple rates applications worldwide based on their content, and determines the age group for which each is appropriate. According to the iPhone OS 3.0 launch event, the iPhone will allow blocking of objectionable apps in the iPhone's settings. The following are the ratings that Apple has detailed:

Rating Description
4+ Contains no objectionable material. This rating has three sub-classifications:
  • Made for Ages 5 and Under - This app is suitable for children aged 5 and under, but people aged 6 and over can also use this app.
  • Made for Ages 6 to 8 - This app is suitable for children aged 6 to 8, but people aged 9 and over can also use this app.
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
9+ May contain mild or infrequent occurrences of cartoon, fantasy or realistic violence, and mild or infrequent mature, suggestive, or horror-themed content which may not be suitable for children under the age of 9. This rating has one sub-classification:
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
12+ May contain frequent or intense cartoon, fantasy or realistic violence, mild or infrequent mature or suggestive themes, mild or infrequent bad language, and simulated gambling which may not be suitable for children under the age of 12.
17+ May contain frequent and intense offensive language, excessive cartoon, fantasy, or realistic violence, frequent and intense mature, horror, suggestive themes, sexual content, nudity, alcohol, and drugs, or a combination of any of these factors which are unsuitable for persons under 17 years of age. This includes apps with unrestricted web access. No one aged 16 and under is allowed to purchase an app rated 17+.
No Rating These apps cannot be purchased on the App Store.

App approval process

Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. Applications may still be distributed "ad-hoc" if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones, although Apple may withdraw the ability for authors to do this at a later date.

As of 2013, Apple employed mostly static analysis for their app review process, which means that dynamic code reassembly techniques could defeat the review process.[136][137]

In June 2017, Apple updated its App Store review guidelines to specify that app developers will no longer have the ability to use custom prompts for encouraging users to leave reviews for their apps.[138][139] With the release of iOS 11 in late 2017, Apple will also let developers choose whether to keep current app reviews when updating their apps or to reset.[140] Additionally, another update to App Store policies allows users to optionally "tip" content creators, by voluntarily sending them money.[141][142]

Controversial apps

In November 2012, Boyfriend Maker, a dating sim game, was removed due to "reports of references to violent sexual acts and paedophilia" deemed inappropriate to Boyfriend Maker's age rating of 4+.[143] A revised version called Boyfriend Plus was approved by Apple in April 2013.[144]

In March 2013, HiddenApps was approved and appeared in App Store. The app provided access to developer diagnostic menus, allowed for stock apps to be hidden, and enabled an opt-out feature for iAds, Apple's developer-driven advertisement system. The app was removed shortly afterwards for violating guidelines.[145][146]

In April 2013, Apple removed AppGratis, a then-successful app store market that promoted paid apps by offering one for free each day.[147] Apple told All Things Digital that the app violated two of its developer agreement clauses, including "Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected" and "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind".[148] Apple did, however, tell the developers they were "welcome to resubmit" after changing the app, though there was "not much hope that it could survive in anything like its current incarnation".[149]

In November 2014, Apple removed the marijuana social networking app MassRoots, with the reason given that it "encourage[d] excessive consumption of alcohol or illegal substances."[150] In February 2015, MassRoots was reintroduced into the store after Apple changed its enforcement guidelines to allow cannabis social apps in the 23 states where it is legal.[151]

In September 2015, it was discovered that "hundreds" of apps submitted and approved on App Store were using XcodeGhost, a malicious version of the Xcode development software. The issues prompted Apple to remove infected apps from the store and issue a statement that it was "working with the developers to make sure they're using the proper version of Xcode".[152][153][154] A security firm later published lists of infected apps, including a China-only version of Angry Birds 2, CamCard, Lifesmart,, and WeChat.[155][156] In the aftermath, Apple stated that it would make Xcode faster to download in certain regions outside the United States,[157] and contacted all developers to ensure they only download the code from the Mac App Store or Apple's website, and provided a code signature for developers to test if they are running a tampered version of Xcode.[158]

In June 2017, a scamming trend was discovered on the store, in which developers make apps built on non-existent services, attach in-app purchase subscriptions to the opening dialogue, then buy App Store search advertising space to get the app into the higher rankings. In one instance, an app by the name of "Mobile protection :Clean & Security VPN" would require payments of $99.99 for a seven-day subscription after a short trial. Apple has not yet responded to the issues.[159][160]

In addition, Apple has removed software licensed under the GNU General Public License (GPL) from App Store, due to text in Apple's Terms of Service agreement imposing digital rights management and proprietary legal terms incompatible with the terms of the GPL.[161][162]

Large-scale app removals

On September 1, 2016, Apple announced that starting September 7, it would be removing old apps that do not function as intended or that don't follow current review guidelines. Developers will be warned and given 30 days to update their apps, but apps that crash on startup will be removed immediately. Additionally, app names registered by developers cannot exceed 50 characters, in an attempt to stop developers from inserting long descriptions or irrelevant terms in app names to improve the app's ranking in App Store search results.[163][164] App intelligence firm Sensor Tower revealed in November 2016 that Apple, as promised from its September announcement of removing old apps, had removed 47,300 apps from App Store in October 2016, a 238 percent increase of its prior number of average monthly app removals.[165][166]

In June 2017, TechCrunch reported that Apple had turned its app removal focus on apps copying functionality from other, popular apps. An example cited included "if a popular game like Flappy Bird or Red Ball hits the charts, there will be hundreds or thousands of clones within weeks that attempt to capitalize on the initial wave of popularity". The report also noted removals of music apps serving pirated tracks. The publication wrote that, since the initial September app removals began, Apple had removed "multiple hundreds of thousands" of apps.[167][168]

In July 2017, it was reported that Apple had begun to remove listings in China for apps that circumvent government Internet censorship policies and new laws restricting virtual private network (VPN) services.[169][170] Apple told The New York Times that the app removals were a result of developers not complying with new laws in China requiring a government license for businesses offering VPNs, and that "These apps remain available in all other markets where they do business".[171] In an earnings call the following month, Cook elaborated on the recent news, explainining that "We would obviously rather not remove the apps, but like we do in other countries, we follow the law wherever we do business".[172]


  1. ^ "Apple's App Store launches with more than 500 apps". AppleInsider. July 10, 2008. Retrieved 2017. 
  2. ^ Bonnington, Christina (July 10, 2013). "5 Years On, the App Store Has Forever Changed the Face of Software". Wired. Condé Nast. Retrieved 2017. 
  3. ^ a b c Ricker, Thomas (July 10, 2008). "Jobs: App Store launching with 500 iPhone applications, 25% free". Engadget. AOL. Retrieved 2017. 
  4. ^ "Apple Introduces the New iPhone 3G". Apple Press Info. Apple Inc. June 9, 2008. Retrieved 2017. 
  5. ^ Miller, Paul (June 9, 2008). "iPhone 3G is finally official, starts at $199, available July 11th". Engadget. AOL. Retrieved 2017. 
  6. ^ Carew, Sinead (April 22, 2009). "In app store war, BlackBerry, Google hold own". Reuters. Thomson Reuters. Retrieved 2017. 
  7. ^ Furchgott, Roy (May 29, 2009). "Nokia's App Store Launches With a Hiccup". The New York Times. Retrieved 2017. 
  8. ^ Ganapati, Priya (March 4, 2009). "BlackBerry App Store Gets a Name". Wired. Condé Nast. Retrieved 2017. 
  9. ^ Dignan, Larry (March 22, 2011). "Apple's App Store and a little trademark history". ZDNet. CBS Interactive. Retrieved 2017. 
  10. ^ Pachal, Peter (April 1, 2011). "How Apple Can Trademark 'App Store'". PC Magazine. Ziff Davis. Retrieved 2017. 
  11. ^ Lowensohn, Josh (June 22, 2011). "Judge likely to deny Apple's 'Appstore' complaint". CNET. CBS Interactive. Retrieved 2017. 
  12. ^ Rosenblatt, Joel; Gullo, Karen (June 22, 2011). "Apple Bid to Bar Amazon 'Appstore' Will 'Likely' Be Denied". Bloomberg Businessweek. Bloomberg L.P. Archived from the original on June 24, 2011. Retrieved 2017. 
  13. ^ Levine, Dan; Gupta, Poornima (June 22, 2011). "Apple may have tough road in Amazon lawsuit". Reuters. Thomson Reuters. Retrieved 2017. 
  14. ^ Foresman, Chris (July 7, 2011). "Apple denied preliminary injunction against Amazon's "Appstore"". Ars Technica. Condé Nast. Retrieved 2017. 
  15. ^ ""App" voted 2010 word of the year by the American Dialect Society (UPDATED)". American Dialect Society. January 7, 2011. Retrieved 2017. 
  16. ^ Fink, Cody (January 13, 2011). "App Is 2010's Word Of The Year". MacStories. Retrieved 2017. 
  17. ^ "Oracle gets NC religion". CNET. CBS Interactive. February 27, 1996. Retrieved 2017. 
  18. ^ "Google Launches Hosted Communications Services". News from Google. Google. August 28, 2006. Retrieved 2017. 
  19. ^ Fried, Ina (October 20, 2010). "Apple unveils new MacBook Airs, previews Lion". CNET. CBS Interactive. Retrieved 2017. 
  20. ^ Miller, Ross (October 20, 2010). "Mac App Store for OS X 10.6 and 10.7 unveiled, coming 'within 90 days'". Engadget. AOL. Retrieved 2017. 
  21. ^ "The Mac App Store: What you need to know". Macworld. International Data Group. January 6, 2011. Retrieved 2017. 
  22. ^ "Apple's Mac App Store Opens for Business". Apple Press Info. Apple Inc. January 6, 2011. Retrieved 2017. 
  23. ^ Thomas, Owen (February 4, 2013). "Apple Does Not Want You To Visit". Business Insider. Axel Springer SE. Retrieved 2017. 
  24. ^ Perez, Sarah (February 3, 2013). "Apple Debuts New Vanity URLs For Developers During Super Bowl". TechCrunch. AOL. Retrieved 2017. 
  25. ^ Foresman, Chris (February 4, 2013). "Apple debuts new URLs during Super Bowl 47". Ars Technica. Condé Nast. Retrieved 2017. 
  26. ^ Perez, Sarah (September 22, 2013). "Introducing Apple's New "Kids" App Store". TechCrunch. AOL. Retrieved 2017. 
  27. ^ Guarino, Sarah (September 19, 2013). "App Store makes it easier for parents to find apps for their children with new Kids Category in iOS 7". 9to5Mac. Retrieved 2017. 
  28. ^ Perez, Sarah (November 19, 2014). "Apple Relabels "Free" Download Buttons On iTunes And Mac App Store To "Get" Following Pressure from EC". TechCrunch. AOL. Retrieved 2017. 
  29. ^ Clover, Juli (November 19, 2014). "Apple Replaces 'Free' Purchase Button Labeling With 'Get' in App Store". MacRumors. Retrieved 2017. 
  30. ^ Brian, Matt (November 20, 2014). "Why App Store apps are now labeled 'Get' instead of 'Free'". Engadget. AOL. Retrieved 2017. 
  31. ^ Perez, Sarah (January 24, 2017). "Apple will finally let developers respond to App Store reviews". TechCrunch. AOL. Retrieved 2017. 
  32. ^ Mayo, Benjamin (January 24, 2017). "Apple will let developers reply to reviews in the App Store soon, for iOS and Mac apps". 9to5Mac. Retrieved 2017. 
  33. ^ Clover, Juli (March 27, 2017). "Apple Releases iOS 10.3 With Find My AirPods, APFS, App Store Review Tweaks and More". MacRumors. Retrieved 2017. 
  34. ^ a b c d e Perez, Sarah (March 28, 2017). "Developers can finally respond to App Store reviews - here's how it works". TechCrunch. AOL. Retrieved 2017. 
  35. ^ Miller, Chance (March 27, 2017). "Apple details new App Store ratings and review responses on iOS 10.3 for developers". 9to5Mac. Retrieved 2017. 
  36. ^ Novet, Jordan (March 28, 2017). "Apple now rejects App Store submissions when the name includes the price". VentureBeat. Retrieved 2017. 
  37. ^ Clover, Juli (March 28, 2017). "Apple Rejecting Apps With Pricing Info Like 'Free' in App Title". MacRumors. Retrieved 2017. 
  38. ^ Barbosa, Greg (April 19, 2017). "App Store Search Ads expand internationally with new campaign tools". 9to5Mac. Retrieved 2017. 
  39. ^ Campbell, Mikey (April 19, 2017). "Apple to expand Search Ads to three international markets, debuts new management tools". AppleInsider. Retrieved 2017. 
  40. ^ "Apple confirms reduced App Store affiliate commission rates apply to in-app purchases". AppleInsider. May 8, 2017. Retrieved 2017. 
  41. ^ Miller, Chance (May 7, 2017). "Apple clarifies iTunes affiliate changes: apps stay at 7% & in-app purchases fall to 2.5%". 9to5Mac. Retrieved 2017. 
  42. ^ Vincent, James; Statt, Nick (June 5, 2017). "Apple unveils redesigned App Store with an all-new way to find apps and games". The Verge. Vox Media. Retrieved 2017. 
  43. ^ Broussard, Mitchel (June 5, 2017). "Apple Reveals Redesigned App Store for iOS 11 With Design Similar to Apple Music". MacRumors. Retrieved 2017. 
  44. ^ Perez, Sarah (June 5, 2017). "Apple introduces a completely redesigned App Store". TechCrunch. AOL. Retrieved 2017. 
  45. ^ a b "Jobs' original vision for the iPhone: No third-party native apps". 9to5Mac. October 21, 2011. Retrieved 2017. 
  46. ^ Duncan, Geoff (October 17, 2007). "Apple confirms iPhone SDK coming next year". Digital Trends. Retrieved 2017. 
  47. ^ "Steve Jobs confirms native iPhone SDK by February". AppleInsider. October 17, 2007. Retrieved 2017. 
  48. ^ Dalrymple, Jim (March 6, 2008). "Apple unveils iPhone SDK". Macworld. International Data Group. Retrieved 2017. 
  49. ^ Block, Ryan (March 6, 2008). "Live from Apple's iPhone SDK press conference". Engadget. AOL. Retrieved 2017. 
  50. ^ a b c Guevin, Jennifer (March 6, 2008). "FAQ: What does the iPhone SDK mean?". CNET. CBS Interactive. Retrieved 2017. 
  51. ^ a b Kim, Arnold (March 6, 2008). "Apple Releases iPhone SDK, Demos Spore, Instant Messaging". MacRumors. Retrieved 2017. 
  52. ^ Mayo, Benjamin (September 11, 2015). "Apple now allowing developers to submit iOS 9, OS X El Capitan and native Watch apps to the App Store". 9to5Mac. Retrieved 2017. 
  53. ^ Sande, Steven (June 10, 2013). "New iOS SDK features for developers". Engadget. AOL. Retrieved 2017. 
  54. ^ Sinicki, Adam (June 9, 2016). "Developing for Android vs developing for iOS - in 5 rounds". Android Authority. Retrieved 2017. 
  55. ^ Paul, Ryan (September 15, 2009). "MonoTouch drops .NET into Apple's walled app garden". Ars Technica. Condé Nast. Retrieved 2017. 
  56. ^ Dove, Jackie (April 11, 2010). "Adobe unleashes Creative Suite 5". Macworld. International Data Group. Retrieved 2017. 
  57. ^ "Choosing a Business Model". Apple Developer. Apple Inc. Retrieved 2017. 
  58. ^ Halliday, Josh (February 15, 2011). "Apple launches subscription service for magazines, newspapers and music". The Guardian. Guardian Media Group. Retrieved 2017. 
  59. ^ Chartier, David (February 15, 2011). "Apple launches long-awaited subscriptions for App Store". Macworld. International Data Group. Retrieved 2017. 
  60. ^ Kafka, Peter (June 8, 2016). "The app boom is over". Recode. Vox Media. Retrieved 2017. 
  61. ^ a b Austin, Alex (June 21, 2016). "The Apple App Store graveyard". TechCrunch. AOL. Retrieved 2017. 
  62. ^ a b Newton, Casey (March 2, 2016). "Life and death in the App Store". The Verge. Vox Media. Retrieved 2017. 
  63. ^ Frommer, Dan (August 22, 2014). "Most smartphone users download zero apps per month". Quartz. Atlantic Media. Retrieved 2017. 
  64. ^ Goode, Lauren (June 8, 2016). "App Store 2.0". The Verge. Vox Media. Retrieved 2017. 
  65. ^ Clover, Juli (June 8, 2016). "Apple Announces Major App Store Changes Including New Subscription Terms and Search Ads". MacRumors. Retrieved 2017. 
  66. ^ Perez, Sarah (October 20, 2016). "China overtakes the U.S. in iOS App Store revenue". TechCrunch. AOL. Retrieved 2017. 
  67. ^ Broussard, Mitchel (October 21, 2016). "China 'Shatters' Records and Overtakes U.S. in App Store Revenue by 15% Margin". MacRumors. Retrieved 2017. 
  68. ^ Rossignol, Joe (June 1, 2017). "Apple Says Developers Have Earned Over $70 Billion From App Store Since It Launched". MacRumors. Retrieved 2017. 
  69. ^ Lunden, Ingrid (June 1, 2017). "Apple passes $70B in app developer payouts, led by games and entertainment". TechCrunch. AOL. Retrieved 2017. 
  70. ^ a b c "iPhone App Store Downloads Top 10 Million in First Weekend". Apple Press Info. Apple Inc. July 14, 2008. Retrieved 2017. 
  71. ^ a b c "App Store Downloads Top 100 Million Worldwide". Apple Press Info. Apple Inc. September 9, 2008. Retrieved 2017. 
  72. ^ a b c Siegler, MG (June 8, 2009). "State Of The iPhone Ecosystem: 40 Million Devices and 50,000 Apps". TechCrunch. AOL. Retrieved 2017. 
  73. ^ a b "Apple Announces Over 100,000 Apps Available on the App Store". MacRumors. November 4, 2009. Retrieved 2017. 
  74. ^ a b c Brian, Matt (August 28, 2010). "Apple's App Store Now Features 250,000 Apps". The Next Web. Retrieved 2017. 
  75. ^ a b c d Grothaus, Michael (October 4, 2011). "More than 18 billion apps downloaded from App Store". Engadget. AOL. Retrieved 2017. 
  76. ^ a b c Ingraham, Nathan (October 22, 2013). "Apple announces 1 million apps in the App Store, more than 1 billion songs played on iTunes radio". The Verge. Vox Media. Retrieved 2017. 
  77. ^ a b c d Golson, Jordan (June 13, 2016). "Apple's App Store now has over 2 million apps". The Verge. Vox Media. Retrieved 2017. 
  78. ^ a b c d "Apple's Revolutionary App Store Downloads Top One Billion in Just Nine Months". Apple Press Info. Apple Inc. April 24, 2009. Retrieved 2017. 
  79. ^ a b McCarthy, Caroline (July 15, 2008). "Apple: One million iPhones sold, 10 million App Store downloads in first weekend". CNET. CBS Interactive. Retrieved 2017. 
  80. ^ a b Myslewski, Rik (January 16, 2009). "iPhone App Store breezes past 500 million downloads". The Register. Situation Publishing. Retrieved 2017. 
  81. ^ a b Schonfeld, Erick (March 17, 2009). "Apple Opens Up More Ways To Get Paid On The iPhone, Adds Key New Features. Apps Hit 800 Million Downloads". TechCrunch. AOL. Retrieved 2017. 
  82. ^ June, Laura (July 14, 2009). "Apple's App Store crosses the 1.5 billion download mark". Engadget. AOL. Retrieved 2017. 
  83. ^ a b c "Apple's App Store Downloads Top Two Billion". Apple Press Info. Apple Inc. September 28, 2009. Retrieved 2017. 
  84. ^ "Apple announces App Store downloads top 2 billion". AppleInsider. September 28, 2009. Retrieved 2017. 
  85. ^ "Apple Announces Over 100,000 Apps Now Available on the App Store". Apple Press Info. Apple Inc. November 4, 2009. Retrieved 2017. 
  86. ^ a b Siegler, MG (February 12, 2010). "App Store Now Has 150,000 Apps. Great News For The iPad: Paid Books Rule". TechCrunch. AOL. Retrieved 2017. 
  87. ^ a b Slivka, Eric (January 5, 2010). "Apple Announces 3 Billion App Store Downloads". MacRumors. Retrieved 2017. 
  88. ^ "Apple's App Store Downloads Top Three Billion". Apple Press Info. Apple Inc. January 5, 2010. Retrieved 2017. 
  89. ^ a b c "Apple says App Store has made developers over $1 billion". AppleInsider. June 7, 2010. Retrieved 2017. 
  90. ^ Elmer-DeWitt, Philip (August 28, 2010). "Apple App Store: 250,000 and counting". Fortune. Time Inc. Retrieved 2017. 
  91. ^ Rao, Leena (September 1, 2010). "Jobs: 6.5 Billion Apps Downloaded From The App Store". TechCrunch. AOL. Retrieved 2017. 
  92. ^ Snell, Jason (October 18, 2010). "Jobs speaks! The complete transcript". Macworld. International Data Group. Retrieved 2017. 
  93. ^ Tsotsis, Alexia (October 20, 2010). "App Store Hits 7 Billion Downloads". TechCrunch. AOL. Retrieved 2017. 
  94. ^ a b "Apple's App Store Downloads Top 10 Billion". Apple Press Info. Apple Inc. January 22, 2011. Retrieved 2017. 
  95. ^ Oliver, Sam (January 22, 2011). "Apple reaches 10 billion downloads on the iOS App Store". AppleInsider. Retrieved 2017. 
  96. ^ a b Rao, Leena (July 7, 2011). "Apple's App Store Crosses 15B App Downloads, Adds 1B Downloads In Past Month". TechCrunch. AOL. Retrieved 2017. 
  97. ^ a b "Apple's App Store Downloads Top 15 Billion". Apple Press Info. Apple Inc. July 7, 2011. Retrieved 2017. 
  98. ^ a b Hardawar, Devindra (October 4, 2011). "Apple has sold over 250M iOS devices, 18 billion apps". VentureBeat. Retrieved 2017. 
  99. ^ Slivka, Eric (March 2, 2012). "Apple's App Store Reaches 25 Billion Downloads, Now on Pace for 15 Billion Apps Per Year". MacRumors. Retrieved 2017. 
  100. ^ a b c Reisinger, Don (June 11, 2012). "Apple: 30B apps downloaded, 400M App Store accounts set up". CNET. CBS Interactive. Retrieved 2017. 
  101. ^ Etherington, Darrell (September 12, 2012). "iOS App Store Boasts 700K Apps, 90% Downloaded Every Month". TechCrunch. AOL. Retrieved 2017. 
  102. ^ a b Islam, Zak (January 8, 2013). "Apple App Store Surpasses 40 Billion Downloads". Tom's Hardware. Purch Group. Retrieved 2017. 
  103. ^ a b c Lomas, Natasha (January 7, 2013). "Apple App Store: 40B Downloads And Counting; 2B+ In December, ~20B In 2012". TechCrunch. AOL. Retrieved 2017. 
  104. ^ "App Store Tops 40 Billion Downloads with Almost Half in 2012". Apple Press Info. Apple Inc. January 7, 2013. Retrieved 2017. 
  105. ^ a b "Apple Updates iOS to 6.1". Apple Press Info. Apple Inc. January 28, 2013. Retrieved 2017. 
  106. ^ Heisler, Yoni (April 24, 2013). "Apple has paid out $9 billion to developers; App Store downloads reach 45 billion". Engadget. AOL. Retrieved 2017. 
  107. ^ "Apple's App Store Marks Historic 50 Billionth Download". Apple Press Info. Apple Inc. May 16, 2013. Retrieved 2017. 
  108. ^ Baldwin, Roberto (May 15, 2013). "Apple Hits 50 Billion Apps Served". Wired. Condé Nast. Retrieved 2017. 
  109. ^ Lowensohn, Josh (May 15, 2013). "Apple's App Store downloads hit 50 billion". CNET. CBS Interactive. Retrieved 2017. 
  110. ^ a b Perez, Sarah (June 10, 2013). "Apple's App Store Hits 50 Billion Downloads, 900K Apps, $10 Billion Paid To Developers; iTunes Now With 575M Accounts". TechCrunch. AOL. Retrieved 2017. 
  111. ^ a b H., Victor (June 10, 2013). "Apple App Store reaches 900 000 apps". PhoneArena. Retrieved 2017. 
  112. ^ a b Perton, Marc (October 22, 2013). "Apple App Store hits 60 billion cumulative downloads". Engadget. AOL. Retrieved 2017. 
  113. ^ a b c d Perez, Sarah (June 2, 2014). "iTunes App Store Now Has 1.2 Million Apps, Has Seen 75 Billion Downloads To Date". TechCrunch. AOL. Retrieved 2017. 
  114. ^ Summers, Nick (September 9, 2014). "The App Store now boasts 1.3 million iOS apps". The Next Web. Retrieved 2017. 
  115. ^ Perez, Sarah (September 9, 2014). "iTunes App Store Reaches 1.3 Million Mobile Applications". TechCrunch. AOL. Retrieved 2017. 
  116. ^ a b Ranger, Steve (January 8, 2015). "Apple's App Store developer revenue hits $25bn as Apple touts job creation". ZDNet. CBS Interactive. Retrieved 2017. 
  117. ^ "App Store Rings in 2015 with New Records". Apple Press Info. Apple Inc. January 8, 2015. Retrieved 2017. 
  118. ^ a b Lunden, Ingrid (June 8, 2015). "iTunes App Store Passes 1.5M Apps, 100B Downloads, $30B Paid To Developers To Date". TechCrunch. AOL. Retrieved 2017. 
  119. ^ Ingraham, Nathan (June 8, 2015). "Apple's App Store has passed 100 billion app downloads". The Verge. Vox Media. Retrieved 2017. 
  120. ^ Broussard, Mitchel (June 8, 2015). "App Store Surpasses 100 Billion Lifetime Downloads". MacRumors. Retrieved 2017. 
  121. ^ a b c Perez, Sarah (June 13, 2016). "Apple's App Store hits 2M apps, 130B downloads, $50B paid to developers". TechCrunch. AOL. Retrieved 2017. 
  122. ^ a b c Beck, Kellen (June 13, 2016). "Apple's App Store now has over 2 million apps". Mashable. Retrieved 2017. 
  123. ^ Goode, Lauren (January 5, 2017). "Apple's App Store just had the most successful month of sales ever". The Verge. Vox Media. Retrieved 2017. 
  124. ^ Broussard, Mitchel (January 5, 2017). "App Store Sets New Records With $240M in Sales on New Year's Day, $20B Paid to Developers in 2016". MacRumors. Retrieved 2017. 
  125. ^ Gross, Doug (March 5, 2010). "Apple's iPad to be released April 3". CNN. Retrieved 2017. 
  126. ^ "Apple iPad launch day". CNET. CBS Interactive. April 3, 2010. Retrieved 2017. 
  127. ^ a b Rao, Leena (April 4, 2010). "The App Store Now Has Over 3,000 iPad Apps, Only 20 Percent Are Free". TechCrunch. AOL. Retrieved 2017. 
  128. ^ a b c Ranger, Steve (January 16, 2015). "iOS versus Android. Apple App Store versus Google Play: Here comes the next battle in the app wars". ZDNet. CBS Interactive. Retrieved 2017. 
  129. ^ Dredge, Stuart (September 25, 2011). "The top 50 iPad apps". The Guardian. Guardian Media Group. Retrieved 2017. 
  130. ^ "Apple's App Store Downloads Top 15 Billion". Apple Press Info. Apple Inc. July 7, 2011. Retrieved 2017. 
  131. ^ McCracken, Harry (November 14, 2011). "iOS vs. Android: Lots of stats, little clarity". CNET. CBS Interactive. Retrieved 2017. 
  132. ^ Perez, Sarah (October 22, 2013). "1 Million+ Apps Later, Apple Says Developers Have Made $13 Billion On Its Platform". TechCrunch. AOL. Retrieved 2017. 
  133. ^ Kastrenakes, Jacob (March 21, 2016). "There are now 1 million iPad apps". The Verge. Vox Media. Retrieved 2017. 
  134. ^ Eadicicco, Lisa (December 6, 2016). "These Are the Most Popular iPhone Apps of 2016". Time. Retrieved 2017. 
  135. ^ Bell, Karissa (December 7, 2016). "Apple just revealed the most-downloaded app of 2016". Mashable. Retrieved 2017. 
  136. ^ Cox, John (August 18, 2013). ""Jekyll" test attack sneaks through Apple App Store, wreaks havoc on iOS". Network World. Archived from the original on January 2, 2014. Retrieved 2014. 
  137. ^ Talbot, David (August 15, 2013). "Remotely Assembled Malware Blows Past Apple's Screening Process | MIT Technology Review". Retrieved 2014. 
  138. ^ Mayo, Benjamin (June 9, 2017). "App Store now requires developers to use official API to request app ratings, disallows custom prompts". 9to5Mac. Retrieved 2017. 
  139. ^ Kastrenakes, Jacob (June 9, 2017). "Apple won't let apps annoy you with their own review prompts anymore". The Verge. Vox Media. Retrieved 2017. 
  140. ^ Dillet, Romain (June 7, 2017). "The new iOS App Store lets devs choose whether or not to reset ratings when updating". TechCrunch. AOL. Retrieved 2017. 
  141. ^ Constine, Josh (June 9, 2017). "Apple legalizes and taxes in-app tipping for content creators". TechCrunch. AOL. Retrieved 2017. 
  142. ^ Rossignol, Joe (June 9, 2017). "Apple Officially Allows Users to Tip Content Creators With In-App Purchases". MacRumors. Retrieved 2017. 
  143. ^ Gera, Emily (November 26, 2012). "Boyfriend Maker gets pulled from App Store for references to paedophilia". Polygon. Vox Media. Retrieved 2017. 
  144. ^ Hamilton, Kirk (April 24, 2013). "Bizarre Boyfriend Maker Is Back On The App Store, Slightly Declawed". Kotaku. Univision Communications. Retrieved 2017. 
  145. ^ Golson, Jordan (March 11, 2013). "'HiddenApps' Hides Stock Apps, iAds and More on Non-Jailbroken iOS Devices [Update: Removed]". MacRumors. Retrieved 2017. 
  146. ^ Cipriani, Jason (March 11, 2013). "HiddenApps hides stock Apple apps on your iOS device". CNET. CBS Interactive. Retrieved 2017. 
  147. ^ Koetsier, John (April 8, 2013). "Apple pulls AppGratis from app store 2 months after it raised $13.5M in funding". VentureBeat. Retrieved 2017. 
  148. ^ Paczkowski, John (April 8, 2013). "Confirmed: Apple Kicks AppGratis Out of the Store for Being Too Pushy". All Things Digital. Dow Jones & Company. Retrieved 2017. 
  149. ^ Koetsier, John (April 8, 2013). "Pulled iOS app AppGratis is 'welcome to resubmit'". VentureBeat. Retrieved 2017. 
  150. ^ Huddleston Jr., Tom (February 13, 2015). "Apple's ban on marijuana social networking app goes up in smoke". Fortune. Time Inc. Retrieved 2017. 
  151. ^ Vincent, James (February 13, 2015). "Banned weed app returns to the Apple store with new location restrictions". The Verge. Vox Media. Retrieved 2017. 
  152. ^ Mayo, Benjamin (September 20, 2015). "Hundreds of apps infected by fake Xcode tools, Apple removing known malicious software from App Store". 9to5Mac. Retrieved 2017. 
  153. ^ Finkle, Jim (September 20, 2015). "Apple's iOS App Store suffers first major attack". Reuters. Thomson Reuters. Retrieved 2017. 
  154. ^ Van Boom, Daniel (September 21, 2015). "Apple cleanses App Store of tainted iPhone, iPad software". CNET. CBS Interactive. Retrieved 2017. 
  155. ^ Lovejoy, Ben (September 21, 2015). "Security firm publishes list of some of the iOS apps infected by XcodeGhost - including Angry Birds 2 [Update: more apps]". 9to5Mac. Retrieved 2017. 
  156. ^ Epstein, Zach (September 21, 2015). "85 legitimate iPhone apps that were infected with malware in the big App Store hackImage". BGR. Penske Media Corporation. Retrieved 2017. 
  157. ^ Van Boom, Daniel (September 22, 2015). "Apple taking steps to prevent another large-scale App Store breach". CNET. CBS Interactive. Retrieved 2017. 
  158. ^ Williams, Owen (September 22, 2015). "Apple asks developers to ensure their Xcode install isn't infected". The Next Web. Retrieved 2017. 
  159. ^ Hardwick, Tim (June 12, 2017). "Report Reveals In-App Purchase Scams in the App Store". MacRumors. Retrieved 2017. 
  160. ^ Miller, Chance (June 10, 2017). "Report details how scammers are abusing App Store & Search Ads". 9to5Mac. Retrieved 2017. 
  161. ^ Smith, Brett (May 26, 2010). "More about the App Store GPL Enforcement". Free Software Foundation. Retrieved 2017. 
  162. ^ Murphy, David (January 8, 2011). "Apple Pulls VLC Player from App Store Due to GPL". PC Magazine. Ziff Davis. Retrieved 2017. 
  163. ^ Juli Clover (September 1, 2016). "Apple to Clean Up App Store, Eliminate Outdated and Non-Functional Apps". MacRumors. Retrieved 2017. 
  164. ^ Chris Welch (September 1, 2016). "Apple will start removing abandoned apps from the App Store this month". The Verge. Vox Media. Retrieved 2017. 
  165. ^ Perez, Sarah (November 15, 2016). "Apple's big App Store purge is now underway". TechCrunch. AOL. Retrieved 2016. 
  166. ^ Clover, Juli (November 15, 2016). "Apple Removed 47,300 Outdated iOS Apps From App Store in October of 2016". MacRumors. Retrieved 2016. 
  167. ^ Panzarino, Matthew (June 21, 2017). "Apple goes after clones and spam on the App Store". TechCrunch. AOL. Retrieved 2017. 
  168. ^ Miller, Chance (June 21, 2017). "Apple ramping up App Store cleaning efforts, has already removed 'hundreds of thousands' of apps". 9to5Mac. Retrieved 2017. 
  169. ^ Russell, Jon (July 29, 2017). "Apple removes VPN apps from the App Store in China". TechCrunch. Oath Inc. Retrieved 2017. 
  170. ^ Choudhury, Saheli Roy (July 31, 2017). "Apple removes VPN apps in China as Beijing doubles down on censorship". CNBC. NBCUniversal News Group. Retrieved 2017. 
  171. ^ Mozur, Paul (July 29, 2017). "Apple Removes Apps From China Store That Help Internet Users Evade Censorship". The New York Times. Retrieved 2017. 
  172. ^ Horwitz, Josh (August 2, 2017). "Tim Cook is defending Apple's removal of VPN apps from its Chinese app store with a familiar refrain". Quartz. Atlantic Media. Retrieved 2017. 

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us