App Store (iOS)
App Store
App Store Logo.png
IPhone App Store.png
App Store on iOS 10, running on an iPhone 7 Plus
Developer(s) Apple Inc.
Initial release July 10, 2008; 8 years ago (2008-07-10)
Development status Active
Operating system iOS (also Windows and macOS through iTunes)
Platform iPhone
iPod Touch
iPad Mini
iPad Pro
Type Digital distribution and software update
License Freeware
Website Official website

App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on iOS. The store allows users to browse and download applications that are developed with Apple's iOS SDK. The apps can be downloaded to iOS devices; the iPhone smartphone, the iPod Touch handheld computer, the iPad tablet computer, and to the Apple Watch and 4th generation Apple TV as extensions of iPhone apps.

In 2016, Apple rolled out major changes to App Store, including ads in search results and a new app subscription model. The subscription model saw the firmly established 70/30 revenue split between developers (who have traditionally received 70% of money earned from purchases) and Apple (which has traditionally earned 30%) change into a new 85/15 revenue split between developers and Apple if a user stays subscribed to the developer's app for a year.[1]

On September 1, 2016, Apple announced that starting September 7, it would be removing old apps that do not function as intended or that don't follow current review guidelines. Developers will be warned and given 30 days to update their apps, but apps that crash on startup will be removed immediately. Additionally, app names registered by developers cannot exceed 50 characters, in an attempt to stop developers from inserting long descriptions or irrelevant terms in app names to improve the app's ranking in App Store search results.[2] App intelligence firm Sensor Tower revealed in November 2016 that Apple, as promised from its September announcement of removing old apps, had removed 47,300 apps from App Store in October 2016, a 238 percent increase of its prior number of average monthly app removals.[3]

In January 2017, Apple published a press release, announcing several facts. January 1, 2017 was App Store's "busiest day ever", generating $240 million in revenue. App developers earned $20 billion in 2016, and there are 2.2 million apps available in the App Store.[4]


Download on the App Store [sic] badge as of 2015

The general concept of an app store as a distribution platform for software goes back to the 1990s. In 2003, Apple launched iTunes Music Store for digital media.

The iPhone App Store opened on July 10, 2008, via an update to iTunes. It allowed Apple to completely control third-party apps for the first time, and to introduce a charge on top of the basic cost of every app. On July 11, the iPhone 3G was launched and came pre-loaded with iOS 2.0.1 with App Store support; new iOS 2.0.1 firmware for iPhone and iPod Touch was also made available via iTunes.[5] As of February 10, 2012, there are at least 1,100,000+ third-party apps officially available on App Store.[6]

As of January 18, 2011, App Store had over 9.9 billion downloads, which was announced via the company's "10 Billion App Countdown".[7] At 10:26 am GMT on Saturday, January 22, 2011,[8] the 10 billionth app was downloaded from Apple App Store. As of July 2011, 200 million iOS users downloaded over 15 billion apps from its App Store.[9][10]

The mean revenue per application is estimated to be US$8,700, although data is not publicly available.[11] In 2015, it was estimated 1,260 developers would make at least $1 million.[12] As of May 2011, Apple approved its 500,000th app and 37 percent of all apps are free with an average price of $3.64.[13] The distribution of price follows a power law distribution (the Zipf-Mandelbrot law). Prices can be freely chosen by sellers at multiples of US$1 minus 1 cent (99¢, $1.99, and so on).

After the success of Apple's App Store and the launch of similar services by its competitors, the term "app store" has been adopted to refer to any similar service for mobile devices.[14][15][16][17] However, Apple applied for a U.S. trademark on the term App Store in 2008[18][19] which was tentatively approved in 2011.[20] Later, in June 2011, U.S. District Judge Phyllis Hamilton, who was presiding over Apple's case against Amazon, said she would "probably" deny Apple's motion that seeks to bar the Web retailer from using the "App Store" name.[21][22][23] Later on July 6, Apple was denied preliminary injunction against Amazon's Appstore by a federal judge.[24]

The term app has become a popular buzzword; in January 2011, app was awarded the honor of being 2010's "Word of the Year" by the American Dialect Society.[25] Apple does not hold a trademark on, or claim exclusive rights to the term app, which has been used as shorthand for "application" since at least the mid-1990s[26] and in product names since at least 2002, for example Google Apps (introduced in 2006).[27]

On October 20, 2010, Apple announced Mac App Store which was eventually launched on January 6, 2011. It is similar to the one for iOS devices, only it has applications designed for Mac computers.[28] Mac App Store is only accessible by using Mac OS X 10.6.6 "Snow Leopard" or later.

App Store is accessible from the iPhone, iPod Touch and iPad via an iOS application by the same name. It is also the only way to directly download native applications onto an iOS device without jailbreaking the device. Web applications can be installed on these devices, bypassing App Store entirely, but they tend to have inferior functionality. The store is also accessible through iTunes, and then on any operating system for which iTunes is provided (macOS and Windows).[29]

In February 2011, Apple announced its new subscription-based service, which was to allow publishers the freedom to set the length and price of subscriptions. Previously, new magazine or news releases were sold on a per release basis. The new service enabled publishers to sell content directly through their apps, allowing users to receive new content over specified periods of time. Furthermore, Apple was to allow publishers to not only distribute and/or sell their applications from iTunes, where revenues would continue to be shared (70 percent for the publisher, 30 percent for Apple), but also allow them to distribute their subscriptions directly from their websites, where no revenue would be shared with Apple.[30]

During Apple's 2012 Worldwide Developer's Conference, Apple CEO Tim Cook announced that App Store had 400 million accounts with registered credit cards, 650,000 available apps to download as well as "An astounding 30 billion apps" downloaded from the app store.[31]

Following the launch of the iPhone 5, Apple updated the UI of the App Store, as well as the iTunes Store and iBookstore, in iOS 6.[32] This was the first major overhaul since App Store launch in 2008.

On January 7, 2013, Apple announced that there have been over 40 billion apps downloaded from their iOS App Store, with almost half of those downloads coming in 2012.[33]

On February 1, 2013, Apple informed developers that they could begin using for links to their apps.[34]

In September 2013, Apple announced at its Worldwide Developers Conference the addition of a Kids category to App Store alongside the launch of iOS 7. The category is broken down by age range and apps aimed at the under-13 set are required to follow the Children's Online Privacy Protection Act (COPPA) requirements.[35]

As of the end of 2013, App Store users spent over $10 billion in 2013, users downloaded almost three billion apps in December 2014 making it the most successful month in App Store history, and App Store developers have earned over $15 billion since the inception of the App Store.[36]

On November 17, 2014, Apple updated App Store so that all apps that have no charge to download are labeled "GET" instead of the previous "FREE" and apps that include microtransactions include smaller subtext that says "In-App Purchases".[37]

In June 2015, Apple announced there have been over 100 billion app downloads from App Store.[38]

In September 2015, it was announced that there were apps that used XcodeGhost, malicious code from another party.[39][40][41] Some of the bigger apps that had the code are Angry Birds 2, CamCard,, among others.[42][43] Apple has stated that it will make the Xcode easier to download by allowing local servers to be established that will allow app developers to access the Xcode more easily.[44][45]

On December 17, 2015, responsibility for overseeing App Store was given to Phil Schiller, Apple's senior vice president of Worldwide Marketing.[46] Previously App Store was led by Eddy Cue, Apple's senior vice president of Internet Software and Services.

In June 2016, Apple announced that there were 2 million apps available in App Store, and apps had collectively been downloaded 130 billion times since App Store's launch in 2008, earning app developers nearly $50 billion in revenue.[47]

In 2016, Apple rolled out major changes to App Store, including ads in search results and a new app subscription model. The subscription model saw the firmly established 70/30 revenue split between developers (who have traditionally received 70% of money earned from purchases) and Apple (which has traditionally earned 30%) change into a new 85/15 revenue split between developers and Apple if a user stays subscribed to the developer's app for a year.[1]

On September 1, 2016, Apple announced that starting September 7, it would be removing old apps that do not function as intended or that don't follow current review guidelines. Developers will be warned and given 30 days to update their apps, but apps that crash on startup will be removed immediately. Additionally, app names registered by developers cannot exceed 50 characters, in an attempt to stop developers from inserting long descriptions or irrelevant terms in app names to improve the app's ranking in App Store search results.[2][48] App intelligence firm Sensor Tower revealed in November 2016 that Apple, as promised from its September announcement of removing old apps, had removed 47,300 apps from App Store in October 2016, a 238 percent increase of its prior number of average monthly app removals.[3][49]

App data and insights analyst company App Annie released a report in October 2016, revealing that China had now overtaken the United States as Apple's biggest market in App Store revenue; Chinese users spent $1.7 billion vs. approximately $1.5 billion by American users.[50]

Apple's senior vice president of worldwide marketing Phil Schiller tweeted in December 2016 that November marked the record of highest monthly App Store sales.[51]

In January 2017, Apple published a press release, announcing several facts. January 1, 2017 was App Store's "busiest day ever", generating $240 million. App developers earned $20 billions in 2016, and there are 2.2 million apps available in the store.[4][52][53]


The Software Development Kit for iPhone OS was announced at the iPhone Software Roadmap event on March 6, 2008. The SDK allows developers running Mac OS X 10.5.4 or higher on an Intel Mac to create applications using Xcode that will natively run on the iPhone, iPod Touch and iPad. A beta version was released after the event and a final version was released in July 2008 alongside the iPhone 3G.[54] As of January 2, the latest iOS SDK is for iOS 9.[55]

This major Roadmap event (coupled with a large distribution program for 3rd-party developers), later became known as the iPhone Developer Program, which currently offers two distribution tracks for 3rd-party developers: Standard, and Enterprise.[56]

Applications distributed through the standard program can be sold exclusively through the iTunes Store on Mac and Windows, or on App Store on the iPhone, iPod Touch, and iPad.[56] Developers who publish their applications on App Store will receive 70 percent of sales revenue, and will not have to pay any distribution costs for the application. However, an annual fee is required to use the iPhone SDK and upload applications to the store.[54]

Applications developed through the enterprise program, officially the "iOS Developer Enterprise Program" (iDEP), are exclusively for institutional use and do not get published on App Store. This allows corporations, non-profits and government agencies to develop proprietary "in-house" applications not for public release.[56] The enterprise program was updated September 13, 2010, to allow any organization with a DUNS number to join. Prior to this date, only organizations with 500 or more employees could join the enterprise program.

To run an application on the iPhone, the application must be signed. This signed certificate is only granted by Apple after the developer has first developed the software through either the US$99/year Standard package or the US$299/year Enterprise package with the iOS SDK. However, after the release of Xcode 7 and iOS 9, apple allows developers to sign their applications for free. But, it is only possible to put an app on the app store once you are part of the development program.[54]

Number of iOS applications

On July 10, 2008, Apple CEO Steve Jobs told USA Today that App Store contained 500 third-party applications for the iPhone and the iPod Touch, and of these 25 percent were free.[57] These third party applications range from business to game applications, entertainment to educational applications, and many more applications available for free or for sale. On July 11, 2008 the store opened, allowing users to buy applications and transfer them to an or iPod Touch with the iPhone 2.0 software update, which became available through iTunes on the same day. Ten million applications were downloaded the first weekend.[58]

On January 16, 2009, Apple announced on its website that 500 million applications had been downloaded.[59] The billionth application was downloaded on April 23, 2009.[60] On March 3, 2012, the number of apps downloaded reached 25 billion.[61] On June 8, 2015, Apple announced that App Store had crossed 100 billion downloads.[38]

Chart showing App Store downloads and available apps over time.
App Store app availability has increased in line with downloads over time.
Date Available apps Downloads to date Average downloads per app
July 11, 2008[62] 500 0 0
July 14, 2008[58] 800 10,000,000 12,500
September 9, 2008[63] 3,000 100,000,000 18,334
October 22, 2008[64] 7,500 200,000,000 26,667
January 16, 2009[59] 15,000 500,000,000 33,334
March 17, 2009[65] 25,000 800,000,000 32,000
April 23, 2009[60] 35,000 1,000,000,000 28,571
June 8, 2009[66] 50,000 1,000,000,000+ ~20,000
July 14, 2009[67] 65,000 1,500,000,000 23,077
September 28, 2009[68][69] 85,000 2,000,000,000 23,529
November 4, 2009[70][71] 100,000 2,000,000,000+ ~20,000
January 5, 2010[72][73] 120,000 3,000,000,000+ ~25,000
March 20, 2010[74] 150,000+ 3,000,000,000+ ~20,000
April 29, 2010[75] 200,000+ 4,500,000,000+ ~22,500
June 7, 2010[76] 225,000+ 5,000,000,000+ ~22,222
September 1, 2010[77] 250,000+ 6,500,000,000+ ~26,000
October 20, 2010 300,000+[78] 7,000,000,000[79] ~23,334
January 22, 2011[80] 350,000+ 10,000,000,000+ ~28,571
June 6, 2011[6] 425,000+ 14,000,000,000+ ~32,941
July 7, 2011[9] 425,000+ 15,000,000,000+ ~35,294
October 4, 2011[81] 500,000+ 18,000,000,000+ ~36,000
February 28, 2012 500,000+ 24,000,000,000+ ~40,000
March 3, 2012[82] 500,000+ 25,000,000,000[83] ~50,000
June 11, 2012[84] 650,000+ 30,000,000,000+ ~46,154
September 12, 2012[85] 700,000+[85] 35,000,000,000+[86] ~50,000
January 28, 2013[87] 800,000+[87] 40,000,000,000+[88] 50,000
April 23, 2013 825,000+ 45,000,000,000+ 50,000
May 16, 2013 850,000+ 50,000,000,000+[89] 50,000
June 10, 2013 900,000+ 50,000,000,000+ 50,000
October 22, 2013 1,000,000+[90] 60,000,000,000+[90] 60,000
June 2, 2014 1,200,000+[91] 75,000,000,000+ 62,500
September 9, 2014 1,300,000+[92] 75,000,000,000+ 62,500
January 16, 2015 1,400,000+[93] 75,000,000,000+[91] 62,500
June 8, 2015 1,400,000+ 100,000,000,000+[38] 62,500
June 13, 2016 2,000,000+[94] 130,000,000,000+[94] 62,500

On July 7, 2011, Apple announced that over 15 billion apps had been downloaded from the iOS app store.[9] But, micro level information on the number of downloads of each ranked application has not been made available. To help app producers with their marketing effort and help researchers in better understanding the Apple's iOS app store, a 2011 research study[95] tried to estimate the model that converts the app rank to daily downloads. Researchers Garg and Telang from Carnegie Mellon University found that the app downloads follow a Pareto distribution and can be estimated using the equations:

iPad_app_downloads = 9,525 * paid_app_rank-0.903
iPhone_app_downloads = 52,511 * paid_app_rank-0.944

This claim has not been verified by Apple or any other market research organization.

Number of iPad applications

The iPad launched in April 2010 with over 3,000 applications natively designed for it. By July 2011, 16 months after the release, there were over 100,000 apps available at App Store designed specifically for the device.[96]

Date Number of native iPad apps
April 2010 3,000
December 2010 50,000
July 2011 100,000+
November 2011 140,000+[97]
January 7, 2013 300,000+[88]
October 22, 2013 475,000+[98]
February 25, 2015 725,000+[93]

Most downloaded apps

In April 2009, Apple announced the apps which had the most number of downloads since the store was launched. Among paid apps, Crash Bandicoot Nitro Kart 3D was ranked first followed by Koi Pond, and among free apps Facebook was ranked first followed by Google Earth.[99] In May 2012, the most downloaded paid app was Angry Birds followed by Doodle Jump and most downloaded free app was Clash of Clans followed by Skype.[100] In May 2013, the most downloaded paid app was Angry Birds followed by Fruit Ninja and most downloaded free app was Facebook followed by Pandora Radio.[101]

These are the top ten most downloaded iPhone and iPad apps of July 2016:[102]

Rank Paid apps Free apps
1 Minecraft: Pocket Edition Pokémon GO
2 Heads Up! NBA LIVE Mobile
3 The Game of Life Classic Edition Snapchat
4 7 Minute Workout Challenge Google Maps
5 Plague Inc. Messenger
6 Geometry Dash Instagram
7 Akinator the Genie Facebook
8 Facetune YouTube
9 Bloons TD 5 iTunes U
10 Monopoly CSR Racing 2

Application ratings

Apple rates applications worldwide based on their content, and determines the age group for which each is appropriate. According to the iPhone OS 3.0 launch event, the iPhone will allow blocking of objectionable apps in the iPhone's settings. The following are the ratings that Apple has detailed:

Rating Description
4+ Contains no objectionable material. This rating has three sub-classifications:
  • Made for Ages 5 and Under - This app is suitable for children aged 5 and under, but people aged 6 and over can also use this app.
  • Made for Ages 6 to 8 - This app is suitable for children aged 6 to 8, but people aged 9 and over can also use this app.
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
9+ May contain mild or infrequent occurrences of cartoon, fantasy or realistic violence, and mild or infrequent mature, suggestive, or horror-themed content which may not be suitable for children under the age of 9. This rating has one sub-classification:
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
12+ May contain frequent or intense cartoon, fantasy or realistic violence, mild or infrequent mature or suggestive themes, mild or infrequent bad language, and simulated gambling which may not be suitable for children under the age of 12.
17+ May contain frequent and intense offensive language, excessive cartoon, fantasy, or realistic violence, frequent and intense mature, horror, suggestive themes, sexual content, nudity, alcohol, and drugs, or a combination of any of these factors which are unsuitable for persons under 17 years of age. This includes apps with unrestricted web access. No one aged 16 and under is allowed to purchase an app rated 17+.

App approval process

Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. Applications may still be distributed "ad-hoc" if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones, although Apple may withdraw the ability for authors to do this at a later date.

As of 2013, Apple employed mostly static analysis for their app review process, which means that dynamic code reassembly techniques could defeat the review process.[103][104]

Enterprise App Stores

Because Apple's Mobile App Store is for consumers, companies are unable to distribute in-house apps on App Store. Under Apple's iOS Developer Enterprise Program companies can publish in-house apps to "employees" using an Enterprise App Store.[105]

Apple defines "employees" to include employees and contractors of a company or organization. In September 2012, Apple allowed the definition of "employee" to include faculty, staff and students of an educational institution, as well as credentialed physicians, referring physicians and clinicians.

Apps published with Apple's iOS Developer Enterprise Program are still subject to Apple's control via the controversial kill switch,[106] where Apple can revoke a publisher's digital certificate and thereby "kill" the app on user devices. However, there is no evidence that this has been done in the enterprise environment.

Non-disclosure agreements (NDA) have always forbidden developers from publishing the content of their rejection notices, but Apple has now started labeling their rejection letters with an NDA warning THE INFORMATION CONTAINED IN THIS MESSAGE IS UNDER NON-DISCLOSURE. Apple later changed the NDA citing that "it has created too much of a burden on developers" but they did not reverse the decision to forbid publication of rejection notices. Some applications are not available outside US App Store at the request of the developer. Since so many developers have published rejection emails Apple now most often call submitters to verbally tell them their rejection notice.

In addition, Apple has removed software licensed under the GNU General Public License (GPL) from App Store after complaints from one of the program's developers, claiming that App Store's terms of service are incompatible with the GPL.[107][108]

Controversial apps

On several occasions apps that provide functionality unwanted by Apple have appeared on App Store. Shortly after their true functionality is publicized they are removed as part of the approval process.

In November 2012, Boyfriend Maker, a dating sim game, was removed due to "reports of references to violent sexual acts and paedophilia"[109] which were inappropriate to Boyfriend Maker's age rating of 4+. A revised version called Boyfriend Maker Plus was approved by Apple in April 2013.[110]

On March 11, 2013, HiddenApps was approved and appeared in App Store. This App provided access to developer diagnostic menus, allowed for stock Apps to be hidden and enabled an opt-out feature for iAds, Apple's developer driven advertisement system.[111]

In April 2013, Apple removed AppGratis from iOS App Store for violation of clauses 2.25 and 5.6 in the developer agreement.[112][113]

On November 4, 2014, Apple removed the marijuana social networking app, MassRoots, from the iOS app store because it "encourage[d] excessive consumption of alcohol or illegal substances."[114] On February 13, 2015, MassRoots was reintroduced into the iOS app store after Apple changed its enforcement guidelines to allow cannabis social apps in the 23 states where it is legal.[115][116]

Implementation and limitations in countries

Although Apple envisions App Store to be a global product, in reality its market is restricted to national boundaries. In other words, there are potentially as many distinct App Stores as are countries in the world - even within the European Union which has a single common market, each country has its own App Store. Users have accounts that are in effect limited to their own country and restrictions based on national legislation apply to each national App Store. Apps available on, say, the German App Store, may not be available on the French App Store and French App Store users cannot make purchases from the German App Store. Also attempting to use a national App Store from a different country may cause problems: Apple support warns that "one of the risks of creating a German account while you are in Greece is, our system may able to detect it and it may put restrictions on your account (German) that will prevent you from using the iTunes Store". Also developers may cause limitations like e.g., American developers who caused restriction for their software to available only in US country.[117]

Similar services for other devices

Other app stores are available for mobile devices, some provided by the device manufacturer and some independent of them. Google Play (formerly Android Market) is used in conjunction with Google's Android certified devices. Microsoft operates the Windows Phone Store, an app store for their Windows Phone platform and also the Windows Store for Windows 8 and Windows RT PCs and tablets. has the Amazon Appstore for use with any Android-compatible device. BlackBerry has an application store called BlackBerry World.[118] BlackBerry does not restrict BlackBerry 10 users to only its services, so those users may use the Amazon Appstore.

Palm published the Palm Software Store for Palm devices[119] and released the App Catalog for webOS. Nokia released The "Ovi Store",[120] which replaced its earlier "Download!" application that predated App Store, for its S60 and S40 based mobile devices. Samsung has created Samsung Apps, primarily to cater for its own Bada OS, but also with support for certain other Samsung devices.

The Nintendo DSi is able to connect to an online store called the "DSi Shop", along with Sony's PlayStation Portable (PSP) and PlayStation Vita being able to connect to PlayStation Store to download games. The Nintendo 3DS and Wii U have their own application distribution platform called the Nintendo eShop.


  1. ^ a b Lauren Goode (June 8, 2016). "App Store 2.0". The Verge. Retrieved 2017. 
  2. ^ a b Juli Clover (September 1, 2016). "Apple to Clean Up App Store, Eliminate Outdated and Non-Functional Apps". MacRumors. Retrieved 2017. 
  3. ^ a b Perez, Sarah (November 15, 2016). "Apple's big App Store purge is now underway". TechCrunch. Retrieved 2016. 
  4. ^ a b "App Store shatters records on New Year's Day". Apple Inc. January 5, 2017. Retrieved 2017. 
  5. ^ "Apple Introduces the New iPhone 3G" (Press release). Apple Inc. June 9, 2008. Retrieved 2009. 
  6. ^ a b "Apple Special Event, June 6, 2011". Apple Inc. June 6, 2011. Archived from the original on September 23, 2011. 
  7. ^ "10 Billion App Countdown" Apple January 14, 2011.
  8. ^ 10:26 AM GMT on Saturday, January 22, 2011 setteB.IT January 22, 2011.
  9. ^ a b c "Apple's App Store Downloads Top 15 Billion" (Press release). Apple Inc. Retrieved . 
  10. ^ "Apple's App Store Crosses 15B App Downloads, Adds 1B Downloads In Past Month". TechCrunch. July 7, 2011. Retrieved 2014. 
  11. ^ "Full Analysis of iPhone Economics - it is bad news. And then it gets worse". Communities Dominate Brands. June 22, 2010. 
  12. ^ "The Millionaires Index". Pollen VC Insights. Retrieved 2015. 
  13. ^ Wehner, Mike (May 24, 2011). "Apple approves its 500,000th app, but do you care? | Technology News Blog - Yahoo News". Retrieved 2014. 
  14. ^ Carew, Sinead (April 22, 2009). "In app store war, BlackBerry, Google hold own". Reuters. Retrieved 2009. 
  15. ^ Furchgott, Roy (May 29, 2009). "Nokia's App Store Launches With a Hiccup". The New York Times. Archived from the original on June 8, 2009. Retrieved 2009. 
  16. ^ Ganapati, Priya (March 4, 2009). "BlackBerry App Store Gets a Name". Wired. Archived from the original on June 13, 2009. Retrieved 2009. 
  17. ^ Shiels, Maggie (July 20, 2009). "Technology | Apps 'to be as big as internet'". BBC News. Retrieved 2009. 
  18. ^ "Apple files for MacRuby, App Store & Finder trademarks". MacNN. July 22, 2008. Archived from the original on October 3, 2009. Retrieved 2009. 
  19. ^ "Trademark application". United States Patent and Trademark Office. July 21, 2008. Archived from the original on May 1, 2011. Retrieved 2011. 
  20. ^ Pachal, Peter (April 1, 2011). "How Apple Can Trademark 'App Store'". PC Magazine. Retrieved 2011. 
  21. ^ Lowensohn, Josh (June 22, 2011). "Judge likely to deny Apple's 'Appstore' complaint". CNET. Retrieved 2013. 
  22. ^ Rosenblatt, Joel; Gullo, Karen (June 22, 2011). "Apple Bid to Bar Amazon 'Appstore' Will 'Likely' Be Denied". Businessweek. Archived from the original on July 7, 2013. Retrieved 2013. 
  23. ^ "Apple may have tough road in Amazon lawsuit". Reuters. June 22, 2011. 
  24. ^ Foresman, Chris (July 7, 2011). "Apple denied preliminary injunction against Amazon's "Appstore"". Ars Technica. Retrieved 2013. 
  25. ^ "Apple Certifications". Retrieved 2015. 
  26. ^ "Oracle gets NC religion - CNET News". February 27, 1996. Retrieved 2012. 
  27. ^ "Google Launches Hosted Communications Services". Google. Retrieved . 
  28. ^ "Apple unveils new MacBook Airs, previews Lion". CNET. CBS Interactive. Retrieved 2015. 
  29. ^ "iTunes Download site". TaxSmart Technologies. September 24, 2014. Retrieved 2014. 
  30. ^ Thomasch, Paul (February 15, 2011). "Apple rolls out subscription service". Globe and Mail. Toronto. Archived from the original on February 18, 2011. Retrieved 2011. 
  31. ^ Indvik, Lauren. June 11, 2012. "App Store Stats: 400 Million Accounts, 650,000 Apps."
  32. ^ Picture of the new App Store UI running on iPhone 5[dead link]Archived September 16, 2012, at the Wayback Machine.
  33. ^ Lomas, Natasha. January 7, 2013. "Apple App Store: 40B Downloads And Counting; 2B+ In December, ~20B In 2012."
  34. ^ Apple: Don't Visit Business Insider (February 4, 2013). Retrieved on July 30, 2013.
  35. ^ "Apple Adds Kids Section To App Store". Cult of Mac. September 20, 2013. Retrieved 2014. 
  36. ^ "Apple Reports on the App Store". Apple. Retrieved 2014. 
  37. ^ Apple Replaces "FREE" Label with "GET" on App Downloads in iTunes App Store. November 19, 2014
  38. ^ a b c Nathan Ingraham (June 9, 2015). "Apple's App Store has passed 100 billion app downloads". The Verge. 
  39. ^ Mayo, Benjamin. "Hundreds of apps infected by fake Xcode tools, Apple removing known malicious software from App Store". 9to5Mac. Retrieved 2015. 
  40. ^ "Apple's iOS App Store suffers first major attack". Retrieved 2015. 
  41. ^ "Apple cleanses App Store of tainted iPhone, iPad software - CNET". CNET. Retrieved 2015. 
  42. ^ Lovejoy, Ben. "Security firm publishes list of some of the iOS apps infected by XcodeGhost - including Angry Birds 2 [Update: more apps]". 9to5Mac. Retrieved 2015. 
  43. ^ "85 legitimate iPhone apps that were infected with malware in the big App Store hack". Retrieved 2015. 
  44. ^ "Apple taking steps to prevent another large-scale App Store breach - CNET". CNET. Retrieved 2015. 
  45. ^ Williams, Owen. "Apple asks developers to check Xcode is legitimate". Retrieved 2015. 
  46. ^ Chris Welch (December 17, 2015). "Apple's Phil Schiller is now in charge of the App Store". The Verge. Retrieved 2016. 
  47. ^ Jordan Golson (June 13, 2016). "Apple's App Store now has over 2 million apps". The Verge. Retrieved 2017. 
  48. ^ Chris Welch (September 1, 2016). "Apple will start removing abandoned apps from the App Store this month". The Verge. Retrieved 2017. 
  49. ^ Clover, Juli (November 15, 2016). "Apple Removed 47,300 Outdated iOS Apps From App Store in October of 2016". MacRumors. Retrieved 2016. 
  50. ^ Sydow, Lexi (October 20, 2016). "Q3 2016 Index: China Hits an iOS App Store Milestone". App Annie. Retrieved 2016. 
  51. ^ Broussard, Mitchel (December 7, 2016). "Phil Schiller Says November 2016 Had the 'Highest Monthly Sales Ever in App Store History'". MacRumors. Retrieved 2016. 
  52. ^ Lauren Goode (January 5, 2017). "Apple's App Store just had the most successful month of sales ever". The Verge. Retrieved 2017. 
  53. ^ Mitchel Broussard (January 5, 2017). "App Store Sets New Records With $240M in Sales on New Year's Day, $20B Paid to Developers in 2016". MacRumors. Retrieved 2017. 
  54. ^ a b c "Apple Announces iPhone 2.0 Software Beta" (Press release). March 6, 2008. Archived from the original on January 6, 2010. Retrieved 2009. 
  55. ^ "iOS Developer Checklist". Apple Inc. Retrieved 2015. 
  56. ^ a b c Apple Inc. "iPhone Developer Program - Enterprise Distribution". Archived from the original on January 11, 2010. Retrieved 2009. 
  57. ^ "Jobs: App Store launching with 500 iPhone applications, 25% free". Engadget. July 10, 2008. Retrieved 2010. 
  58. ^ a b "iPhone App Store Downloads Top 10 Million in First Weekend" (Press release). Apple Inc. July 14, 2008. Archived from the original on November 23, 2008. Retrieved 2008. 
  59. ^ a b "iPhone App Store breezes past 500 million downloads". The Register. January 16, 2009. Archived from the original on January 22, 2009. Retrieved 2009. 
  60. ^ a b "Apple's Revolutionary App Store Downloads Top One Billion in Just Nine Months". Apple Inc. April 24, 2009. Retrieved 2014. 
  61. ^ "Apple's 25 Billionth App Downloaded in China". PC Mag. Retrieved 2013. 
  62. ^ "iPhone 3G on Sale Tomorrow" (Press release). Apple Inc. July 10, 2008. Archived from the original on January 3, 2009. Retrieved 2009. 
  63. ^ "App Store Downloads Top 100 Million Worldwide" (Press release). Apple Inc. September 9, 2008. Archived from the original on December 15, 2008. Retrieved 2008. 
  64. ^ "Apple Reports Fourth quarter Results" (Press release). Apple Inc. October 21, 2008. Archived from the original on January 14, 2009. Retrieved 2009. 
  65. ^ "Apple Opens Up More Ways To Get Paid On The iPhone, Adds Key New Features. Apps Hit 800 Million Downloads.". TechCrunch. October 21, 2008. Retrieved 2009. 
  66. ^ "". TechCrunch. June 8, 2009. Archived from the original on June 10, 2009. Retrieved 2009. 
  67. ^ June, Laura (July 14, 2009). "Apple's App Store crosses the 1.5 billion download mark". Engadget. Retrieved 2009. 
  68. ^ "Apple's App Store Downloads Top Two Billion" (Press release). Apple Inc. September 28, 2009. Archived from the original on October 25, 2009. Retrieved 2009. 
  69. ^ "". Appleinsider. September 28, 2009. Archived from the original on November 3, 2009. Retrieved 2009. 
  70. ^ "Apple Announces Over 100,000 Apps Available on the App Store" (Press release). Mac Rumors. November 4, 2009. Archived from the original on December 12, 2009. Retrieved 2009. 
  71. ^ "Apple Announces Over 100,000 Apps Now Available on the App Store" (Press release). Apple Inc. November 4, 2009. Archived from the original on November 16, 2009. Retrieved 2009. 
  72. ^ "Apple Announces 3 Billion App Store Downloads". Retrieved 2015. 
  73. ^ "Apple - Press Info - Apple's App Store Downloads Top Three Billion". Retrieved 2015. 
  74. ^ "iPad". Apple. Retrieved 2015. 
  75. ^ "Thoughts on Flash". Retrieved 2015. 
  76. ^ "Apple says App Store has made developers over $1 billion". AppleInsider. June 7, 2010. Retrieved 2015. 
  77. ^ "Apple Special Event, September 1, 2010". Apple. September 1, 2010. Archived from the original on September 3, 2010. 
  78. ^ "Jobs Speaks! The complete transcript". Macworld. October 18, 2010. Archived from the original on June 11, 2011. Retrieved 2011. 
  79. ^ "Apple Special Event, October 20, 2010". Apple Inc. October 20, 2010. Archived from the original on April 21, 2012. 
  80. ^ "Apple's App Store Downloads Top 10 Billion" (Press release). Apple Inc. January 22, 2011. Archived from the original on January 31, 2011. Retrieved 2011. 
  81. ^ "Apple Special Event October 2011". Apple Inc. Archived from the original on April 21, 2012. 
  82. ^ "Mobile Game Development (iOS, Android).". August 3, 2012. 
  83. ^ "App Store's 25 Billionth Download Comes From China with 'Where's My Water? Free'". MacRumors. Retrieved . 
  84. ^ CNET (June 11, 2012). "Apple: 30B apps downloaded, 400M App Store accounts set up". Retrieved 2013. 
  85. ^ a b "iOS App Store Boasts 700K Apps, 90% Downloaded Every Month'". TechCrucnh. Retrieved . 
  86. ^ "Apple by the numbers". 9TO5Mac. October 23, 2012. Retrieved 2013. 
  87. ^ a b "Apple Updates iOS to 6.1". Apple. Retrieved 2013. 
  88. ^ a b "App Store Tops 40 Billion Downloads with Almost Half in 2012". Apple. Retrieved 2013. 
  89. ^ "Apple Hits 50 Billion Apps Served". Wired. Retrieved 2013. 
  90. ^ a b "Apple announces 1 million apps in the App Store, more than 1 billion songs played on iTunes radio". The Verge. Retrieved 2014. 
  91. ^ a b Sarah Perez (June 2, 2014). "iTunes App Store Now Has 1.2 Million Apps, Has Seen 75 Billion Downloads To Date". TechCrunch. 
  92. ^ Nick Summers (September 9, 2014). "The App Store now boasts 1.3 million iOS apps". The Next Web. 
  93. ^ a b Steve Ranger (January 16, 2015). "iOS versus Android. Apple App Store versus Google Play: Here comes the next battle in the app wars". ZDNet. 
  94. ^ a b Golson, Jordan (June 13, 2016). "Apple's App Store now has over 2 million apps". The Verge. Retrieved 2016. 
  95. ^ "Estimating App Demand from Publicly Available Data". SSRN. SSRN 1924044Freely accessible. 
  96. ^ "Over 100,000 iPad apps available". iPad Help - iPad Air. Retrieved 2015. 
  97. ^ Holiday 2011 newsletter for the online Apple Store
  98. ^ Cory Gunther (October 22, 2013). "Apple Touts 475,000 Tablet Apps as Android Lacks". Retrieved 2014. 
  99. ^ Apple's most popular apps ever, announced April 2009| Mobilewebgo. August 27, 2010.
  100. ^ Apple Names All-Time Top App Store Apps | The Mac Observer Retrieved May 14, 2012.
  101. ^ Apple Unveils New Lists Of All-Time Top Apps As It Counts Down To 50 Billion Downloads | AppAdvice Retrieved February 28, 2015.
  102. ^ The Most Downloaded iPhone and iPad Apps of 2016[dead link]. July 7, 2016.
  103. ^ Cox, John (August 18, 2013). ""Jekyll" test attack sneaks through Apple App Store, wreaks havoc on iOS". Network World. Archived from the original on January 2, 2014. Retrieved 2014. 
  104. ^ Talbot, David (August 15, 2013). "Remotely Assembled Malware Blows Past Apple's Screening Process | MIT Technology Review". Retrieved 2014. 
  105. ^ "Emerging Tech: Alternatives to Apple App Store, For Enterprises". November 19, 2011. 
  106. ^ "Apple iPhone Kill Switch: Can CIOs Trust Apple?". November 15, 2011. 
  107. ^ Brett Smith, "More about the App Store GPL Enforcement", Free Software Foundation blog
  108. ^ David Murphy (January 8, 2011). "Apple Pulls VLC Player from App Store Due to GPL". PC Magazine. Archived from the original on January 11, 2011. Retrieved 2011. 
  109. ^ Gera, Emily (November 26, 2012). "Boyfriend Maker gets pulled from App Store for references to paedophilia". Retrieved 2013. 
  110. ^ Andrew, Keith (April 23, 2013). "With a new age rating, 'sexually explicit' Boyfriend Maker makes App Store return: Rebranded as Boyfriend Plus". Pocket Gamer. Retrieved 2013. 
  111. ^ "HiddenApps Allows iAds Opt-Out Without Jailbreak". Archived from the original on March 13, 2013. Retrieved 2013. 
  112. ^ "Confirmed: Apple Kicks AppGratis Out of the Store for Being Too Pushy". AllThingsD. Retrieved 2013. 
  113. ^ John Koetsier. "AppGratis: Last week Apple approved our app -- this week they pulled it". Venture Beat. Retrieved 2013. 
  114. ^ "Apple's ban on marijuana". Fortune. February 13, 2015. 
  115. ^ "Banned weed app returns to the Apple store with new location restrictions". The Verge. Retrieved 2016. 
  116. ^ "Apple Changes MJ Policies; MassRoots Returns to App Store". MassRoots. January 8, 2016. Retrieved 2016. 
  117. ^ email from iTunesStoreSupport, dated June 1, 2013
  118. ^ "RIM store crowned BlackBerry App World". CNET. March 4, 2009. Retrieved 2009. 
  119. ^ "The Palm Software Store has gone mobile". January 31, 2009. Retrieved 2009. 
  120. ^ "Ovi Store". Archived from the original on December 1, 2009. Retrieved 2009. 

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us