Aprimo
Teradata Corporation
Public
Traded as
Industry Data warehousing
Founded 1979; 38 years ago (1979)
Headquarters Miamisburg, Ohio
Key people
Victor L. Lund, President and CEO
Products Integrated Data Warehouse Hardware and Software, Unified Data Architecture, Big Data Analytics, Professional Services, Customer Services
Revenue DecreaseUS$2.3 billion (2016)[1]
Increase $125 million (2016)[1]
Increase $112 million (2016)[1]/>
Number of employees
10,093 (2016)[1]
Website www.teradata.com

Teradata Corporation is a provider of database-related products and services. The company was formed in 1979 in Brentwood, California, as a collaboration between researchers at Caltech and Citibank's advanced technology group.[2] The company was acquired by NCR Corporation in 1991, and subsequently spun-off again as an independent public company on October 1, 2007.

Corporate overview

Teradata is an enterprise software company that develops and sells database analytics software.[3][4][5] The company provides three main services: business analytics, cloud products, and consulting.[6] It operates in North and Latin America, Europe, the Middle East, Africa and Asia.[7] Teradata is headquartered in Dayton, Ohio, and has additional major U.S. locations in Atlanta and San Diego, where its data center research and development is housed.[4] It is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol TDC.[8] Victor Lund has served as the company's president and chief executive officer since 2016.[9][10] The company reported $2.3 billion in revenue, with a net income of $112 million, and 10,903 employees globally, as of December 31, 2016.[1]}}

Company milestones

NCR Teradata Worldmark 5100 in 2002

The concept of Teradata grew from research at California Institute of Technology (Caltech) and from the discussions of Citibank's advanced technology group in the 1970s.[11]

  • In 1979 the company was incorporated Brentwood, California by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke.
  • In 1984, Teradata released its DBC/1012 specialized database computer.[12][13]
  • In 1990, it acquired Sharebase, originally named Britton Lee.[14]
  • In 1991, AT&T Corporation acquired NCR Corporation,[15]
  • In 1992, Teradata built the first system over 1 terabyte, at Wal-Mart.[16]
  • In 1999, NCR acquired Strategic Technologies & Systems, and appointed Stephen Brobst as chief technology officer of the Teradata Solutions Group.
  • In 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million,[17] and in July Stirling Douglas Group and its demand chain management software.[18]
  • In 2005, it acquired financial management software from DecisionPoint.[19]
  • In 2007, NCR announced Teradata would become an independent public company, led by Michael F. Koehler.[20][21]
  • In 2008 Teradata acquired professional services company Claraview.[22]
  • In 2010, Teradata acquired column-oriented DBMS vendor Kickfire.[23][24]
  • In December 2010, it acquired marketing software company Aprimo for $550 million.[25][26]
  • In 2011, it acquired Aster Data Systems for $263 million.[27][28]
  • In 2012, Teradata acquired email direct marketing company eCircle, which was merged into the Aprimo business.[29]
  • In 2014, Teradata acquired the assets of Revelytix, a provider of information management products and for a reported $50 million.[30][31][32][33] Teradata also acquired RainStor, a company specializing in online data archiving on Hadoop.[34]
  • In 2015, Teradata acquired Appoxxee, a mobile marketing software as a service provider, for $20 million.[35]
  • In September 2015, Teradata acquired digital marketing company FLXone, based in the Netherlands.[36]
  • In April 2016, a product line called IntelliFlex was announced.[37]
  • On May 5, 2016 Victor L. Lund, who had been an executive of American Stores from 1977 to 1999, became the chief executive.[38]
  • In July 2016, the marketing applications division, using the Aprimo brand, was sold to private equity firm Marlin Equity Partners for $90 million.[39][40]
  • Also in July 2016, Teradata acquired Big Data Partnership, a service company based in the UK.[41]
  • In July 2017, Teradata acquired StackIQ, maker of the Stacki software.[42]

Technology and products

Teradata offers three main services to its customers: cloud and hardware-based data warehousing, business analytics, and consulting services. [43] In September 2016, the company launched Teradata Everywhere, which allows users to submit queries against public and private databases. The service uses massively parallel processing across both its physical data warehouse and cloud storage, including managed environments such as Amazon Web Services, Microsoft Azure, VMware, and Teradata's Managed Cloud and IntelliFlex. [44][45] Teradata offers customers both hybrid cloud and multi-cloud storage. [46] In March 2017, Teradata introduced Teradata IntelliCloud, a secure managed cloud for data and analytic software as a service. IntelliCloud is compatible with Teradata's data warehouse platform, IntelliFlex. [47]

Big data

Teradata began to market with the term "big data" in 2010. CTO Stephen Brobst attributed the rise of big data to "new media sources, such as social media."[48] The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the "Petabyte club" in 2011 for its heaviest big data users.[49]

The rise of big data resulted in many traditional data warehousing companies updating their products and technology.[50] For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company's MapReduce capabilities and ability to store and analyze semi-structured data.[51]

Competition

Teradata's main competitors are similar products from vendors such as Oracle, IBM, Microsoft and SAP IQ, as well as Hadoop-based distributions and other open source technologies.

References

  1. ^ a b c d e "For 10-K: Annual Report for the Fiscal Year Ending December 31, 2016". February 27, 2017. Retrieved 2017. 
  2. ^ "The History of Teradata". Teradata.com. Teradata. Retrieved . 
  3. ^ Abrar, Peerzada (November 23, 2017). "Teradata to help Rajasthan Govt. on citizen services". The Hindu. ISSN 0971-751X. OCLC 13119119. Retrieved 2017. 
  4. ^ a b Freeman, Mike (July 14, 2017). "San Diego data center tech start-up StackIQ acquired by Teradata". The San Diego Union-Tribune. Tronc. Retrieved 2017. 
  5. ^ Macaulay, Tom (October 24, 2017). "How Teradata aims to unify customers' analytics under new data platform". Computerworld. Retrieved 2017. 
  6. ^ Backaitis, Virginia (September 13, 2016). "Teradata Promises to Better Serve its Customers #TDPARTNERS16". CMS Wire. Retrieved 2017. 
  7. ^ "The World's Biggest Public Companies: #1,982 Teradata". Forbes. Retrieved 2017. 
  8. ^ "NCR Completes Teradata Spin Off" (Press release). NCR. October 1, 2007. 
  9. ^ "Brief: Teradata names Victor Lund CEO". Reuters. May 5, 2016. Retrieved 2017. 
  10. ^ Navera, Tristan (November 17, 2016). "Teradata execs: New strategy to mean 'double digit' growth". Dayton Business Journal. Retrieved 2017. 
  11. ^ Teradata Milestones
  12. ^ Paul Gillin (February 20, 1984). "Will Teradata revive a market?". Computer World. pp. 43, 48. Retrieved 2017. 
  13. ^ Pereira, Brian (January 1, 2010). "Marrying Strategic Intelligence with Operational Intelligence". Information Week. Archived from the original on June 13, 2012. Retrieved 2017. 
  14. ^ Jean S. Bozman (May 7, 1990). "Teradata rides shifting winds". Computer World. Retrieved 2017. 
  15. ^ Andrews, Edmund (January 11, 1996). "AT&T Acquisition, Soon to be Spun Off, Regains NCR Name". The New York Times. Retrieved 2011. 
  16. ^ Hubler, David. "Teradata sees revenue growth in data consolidation". Washington Technology. Retrieved 2011. 
  17. ^ "Company News; NCR Acquires Ceres Integrated in a $90 Million Deal". The New York Times. April 12, 2000. Retrieved 2011. 
  18. ^ "NCR Completes Acquisition of Sterling Douglas Group". Press release. NCR. July 14, 2000. Retrieved 2013. 
  19. ^ "Teradata Acquires DecisionPoint(R) Software; Acquisition Extends Teradata's Financial Management Portfolio". Press release. November 30, 2005. Retrieved 2011. 
  20. ^ "NCR, Teradata to split up". CNN Money. January 8, 2007. Retrieved 2017. 
  21. ^ Hagerty, John (January 9, 2007). "NCR to Spinoff Teradata". Forbes. Retrieved 2017. 
  22. ^ Grimes, Seth (March 20, 2008). "Teradata has Acquired BI/DW Firm Claraview". Information Week. Archived from the original on October 8, 2014. Retrieved 2017. 
  23. ^ Kanaracus, Chris (August 10, 2010). "Teradata buys analytics vendor Kickfire". Info World. Retrieved 2011. 
  24. ^ Kanaracus, Chris (August 10, 2010). "Teradata quietly scoops up Kickfire". Computer World. Retrieved 2017. 
  25. ^ Prickett Morgan, Timothy (December 22, 2010). "Teradata eats Aprimo for $550m". The Register. Retrieved 2017. 
  26. ^ Henschen, Doug (April 9, 2011). "IT and Marketing: How Digital Media's Changing the Relationship". Information Week. Archived from the original on April 11, 2011. Retrieved 2017. 
  27. ^ Morgan, Timothy Prickett (March 3, 2011). "Teradata snaps up Aster Data for $263m". The Register. Retrieved 2011. 
  28. ^ Vizard, Mike (September 22, 2011). "Diversity Comes to Data Management". IT Business Edge. Retrieved 2011. 
  29. ^ Henschen, Doug (May 2, 2012). "Teradata Acquires eCircle For Social, Mobile Marketing Push". Information Week. Retrieved 2017. 
  30. ^ Kanaracus, Chris (July 22, 2014). "Teradata acquires assets of Hadapt, Revelytix for big data". PC World. Retrieved 2017. 
  31. ^ Keohane, Dennis (July 16, 2014). "Hadapt acquired by Teradata, will lead to more employees in Boston". The Boston Globe. Retrieved 2017. 
  32. ^ Natalie Gagliordi (September 28, 2015). "Facebook and Teradata on Apache Presto and the disruption of open source". ZDNet. Retrieved 2017. 
  33. ^ Henschen, Doug (September 3, 2014). "Teradata Buys Think Big for Big Data Consulting". Information Week. Retrieved 2017. 
  34. ^ Deutscher, Maria (December 17, 2014). "Teradata acquires RainStor to super-charge Hadoop archiving". Silicon Angle. Retrieved 2017. 
  35. ^ Lunden, Ingrid (January 3, 2015). "Teradata Buys App Marketing Platform Appoxee For $20-25M, Sets Up Israeli R&D Center". Tech Crunch. Retrieved 2017. 
  36. ^ Nelson, Jess (October 19, 2015). "Teradata Updates Marketing Cloud; Acquires DMP FLXone". Email Marketing Daily. Retrieved 2017. 
  37. ^ Brian McKenna (April 18, 2016). "Teradata Universe 2016: MPP architecture recast as 'Intelliflex'". Computer Weekly. Retrieved 2017. 
  38. ^ "Teradata Announces CEO Change" (Press release). Atlanta: Teradata. May 5, 2016. Retrieved 2017. 
  39. ^ Council, Jared (July 20, 2016). "Aprimo getting new life under new ownership, old name". Indianapolis Business Journal. Retrieved 2017. 
  40. ^ Council, Jared (April 26, 2016). "Teradata selling Aprimo unit at $435M discount". Indianapolis Business Journal. Retrieved 2017. 
  41. ^ O'Hear, Steve (July 25, 2016). "Big data company Teradata acquires UK's Big Data Partnership". Tech Crunch. Retrieved 2017. 
  42. ^ Bruce V. Bigelow (July 13, 2017). "Teradata Acquires San Diego's StackIQ to Strengthen Cloud Business". Xconomy. Retrieved 2017. 
  43. ^ Pereira, Brian (April 19, 2017). "Teradata puts the swagger back in its step". BW CIO. Retrieved 2017. 
  44. ^ "Teradata Targets Hybrid Cloud Environments with Teradata Everywhere and Borderless Analytics". Database Trends and Applications. September 12, 2016. Retrieved 2017. 
  45. ^ Henschen, Doug (September 20, 2016). "Teradata amps up cloud and consulting offerings". ZDNet. Retrieved 2017. 
  46. ^ Henschen, Doug (June 22, 2016). "Teradata attempts to disrupts itself with cloud push". ZDNet. Retrieved 2017. 
  47. ^ "Teradata notes that in briefings, customers consistently affirm continuing loyalty". Dataquest. New Delhi. March 24, 2017. Retrieved 2017. 
  48. ^ Salah-Ahmed, Amira (May 4, 2011). "One-on-One with Teradata's CTO Stephen Brobst". The Daily Egypt News. Retrieved 2011. 
  49. ^ Grant, Ian (April 11, 2011). "Big data boosts Teradata growth". Computer Weekly. Retrieved 2011. 
  50. ^ Miniman, Stuart (March 28, 2011). "The Emerging Big Data Vendor Ecosystem". Wikibon. Retrieved 2011. 
  51. ^ Kanaracus, Chris (March 3, 2011). "Teradata Buys Aster Data, Boosts "Big Data" Wares". CIO. Retrieved 2011. 

External links

Media related to Teradata at Wikimedia Commons


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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