Teradata Corporation
Traded as
Industry Data warehousing
Founded 1979; 39 years ago (1979)
Headquarters Miamisburg, Ohio
Key people
Victor L. Lund, President and CEO
Products Integrated Data Warehouse Hardware and Software, Unified Data Architecture, Big Data Analytics, Professional Services, Customer Services
Revenue DecreaseUS$2.3 billion (2016)[1]
Increase $125 million (2016)[1]
Increase $112 million (2016)[1]/>
Number of employees
10,093 (2016)[1]
Website www.teradata.com

Teradata Corporation is a provider of database-related products and services. The company was formed in 1979 in Brentwood, California, as a collaboration between researchers at Caltech and Citibank's advanced technology group.[2] The company was acquired by NCR Corporation in 1991, and subsequently spun-off again as an independent public company on October 1, 2007.

Corporate overview

Teradata is an enterprise software company that develops and sells database analytics software.[3][4][5] The company provides three main services: business analytics, cloud products, and consulting.[6] It operates in North and Latin America, Europe, the Middle East, Africa and Asia.[7] Teradata is headquartered in Dayton, Ohio, and has additional major U.S. locations in Atlanta and San Diego, where its data center research and development is housed.[4] It is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol TDC.[8] Victor Lund has served as the company's president and chief executive officer since 2016.[9][10] The company reported $2.3 billion in revenue, with a net income of $112 million, and 10,093 employees globally, as of December 31, 2016.[1]

Company milestones

NCR Teradata Worldmark 5100 in 2002

The concept of Teradata grew from research at California Institute of Technology (Caltech) and from the discussions of Citibank's advanced technology group in the 1970s.[11]

  • In 1979 the company was incorporated Brentwood, California by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke.
  • In 1984, Teradata released its DBC/1012 specialized database computer.[12][13]
  • In 1986 Kenneth Simonds joins the company as the Chief Executive.[14]
  • In 1990, it acquired Sharebase, originally named Britton Lee.[15]
  • In 1991, AT&T Corporation acquired NCR Corporation,[16]
  • In 1992, Teradata built the first system over 1 terabyte, at Wal-Mart.[17]
  • In 1999, NCR acquired Strategic Technologies & Systems, and appointed Stephen Brobst as chief technology officer of the Teradata Solutions Group.
  • In 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million,[18] and in July Stirling Douglas Group and its demand chain management software.[19]
  • In 2005, it acquired financial management software from DecisionPoint.[20]
  • In 2007, NCR announced Teradata would become an independent public company, led by Michael F. Koehler.[21][22]
  • In 2008 Teradata acquired professional services company Claraview.[23]
  • In 2010, Teradata acquired column-oriented DBMS vendor Kickfire.[24][25]
  • In December 2010, it acquired marketing software company Aprimo for $550 million.[26][27]
  • In 2011, it acquired Aster Data Systems for $263 million.[28][29]
  • In 2012, Teradata acquired email direct marketing company eCircle, which was merged into the Aprimo business.[30]
  • In 2014, Teradata acquired the assets of Revelytix, a provider of information management products and for a reported $50 million.[31][32][33][34] Teradata also acquired RainStor, a company specializing in online data archiving on Hadoop.[35]
  • In 2015, Teradata acquired Appoxxee, a mobile marketing software as a service provider, for $20 million.[36]
  • In September 2015, Teradata acquired digital marketing company FLXone, based in the Netherlands.[37]
  • In April 2016, a product line called IntelliFlex was announced.[38]
  • On May 5, 2016 Victor L. Lund, who had been an executive of American Stores from 1977 to 1999, became the chief executive.[39]
  • In July 2016, the marketing applications division, using the Aprimo brand, was sold to private equity firm Marlin Equity Partners for $90 million.[40][41]
  • Also in July 2016, Teradata acquired Big Data Partnership, a service company based in the UK.[42]
  • In July 2017, Teradata acquired StackIQ, maker of the Stacki software.[43]
  • The Teradata Analytics Platform was unveiled in 2017.[44]

Technology and products

Teradata offers three main services to its customers: cloud and hardware-based data warehousing, business analytics, and consulting services. [45] In September 2016, the company launched Teradata Everywhere, which allows users to submit queries against public and private databases. The service uses massively parallel processing across both its physical data warehouse and cloud storage, including managed environments such as Amazon Web Services, Microsoft Azure, VMware, and Teradata's Managed Cloud and IntelliFlex. [46][47] Teradata offers customers both hybrid cloud and multi-cloud storage. [48] In March 2017, Teradata introduced Teradata IntelliCloud, a secure managed cloud for data and analytic software as a service. IntelliCloud is compatible with Teradata's data warehouse platform, IntelliFlex. [49]

Big data

Teradata began to market with the term "big data" in 2010. CTO Stephen Brobst attributed the rise of big data to "new media sources, such as social media."[50] The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the "Petabyte club" in 2011 for its heaviest big data users.[51]

The rise of big data resulted in many traditional data warehousing companies updating their products and technology.[52] For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company's MapReduce capabilities and ability to store and analyze semi-structured data.[53]


Teradata's main competitors are similar products from vendors such as Oracle, IBM, Microsoft and SAP IQ, as well as Hadoop-based distributions and other open source technologies.


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External links

Media related to Teradata at Wikimedia Commons

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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