Automated Bid Managers

Automated bid managers (ABMs) are advertising tools used to manage budgets on pay per click (PPC) campaigns. ABMs allow users to prioritize keywords listings and bids. Many ABMs have timestamp controls as well position monitors. ABMs are designed to allow a user either to maintain a certain position on a PPC list or to keep to a specific budget. ABMs come in a variety of formats and can be customized to meet the scale of an application. Microsoft is in beta testing with an ABM that imports and exports directly to Excel.

ABMs are designed to maximize return on investment. So long as the system is properly monitored, and the long tails of the results are analyzed, ABMs are powerful marking tools.

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Automated_bid_managers
 



 

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.


Manage research, learning and skills at defaultlogic.com. Create an account using LinkedIn to manage and organize your omni-channel knowledge. defaultlogic.com is like a shopping cart for information -- helping you to save, discuss and share.


  Contact Us