Babette Bensoussan

Babette Bensoussan is an author and competitive intelligence specialist, who has written several books on competitive intelligence and analysis. She runs a consulting firm based in Sydney, Australia, The MindShifts Group Pty. Ltd.


Bensoussan was a founder and vice-president for the Society of Competitive Intelligence Professionals (SCIP) in Australia, a member of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review editorial boards. She has taught undergraduate, MBA and executive courses on competitive analysis and intelligence at the Sydney Graduate School of Management and Bond University. Her work has also focused on business model analysis, competitive positioning analysis, four corners analysis,[1] and shadowing.[2]


  • 2008 Analysis without Paralysis, with Craig Fleisher, (FT Press) (Financial Times Prentice Hall)
  • 2007 Business and Competitive Analysis: Effective Application of New and Classic Methods, with Craig Fleisher(FT Press)
  • 2007 Staying Ahead of the Competition: How Firms Really Manage Their Competitive Intelligence and Knowledge - Evidence from a decade of rapid change, with C. Hall, Singapore: World Scientific.
  • 2003 Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, with Craig Fleisher (Upper Saddle River, Prentice Hall)


  • 1996 SCIP Fellows Award[3]
  • 2006 MGSM Alumni Award[4]
  • 2006 SCIP Meritorious Award[5]


  1. ^ Hartzman, D. (2005). "Intelligence Analysis: Stating the 'So What?'", Insights, The Bulletin of the CI Division of the Special Libraries Association,1(3), p. 9.
  2. ^ McGonagle, J. M. (2002). "Book review: Strategic and Competitive Analysis", Competitive Intelligence Magazine, 5(5).
  3. ^ "Fellows Award". Strategic and Competitive Intelligence Professionals. Archived from the original on 15 September 2015. Retrieved 2015.
  4. ^ "Past Alumni Awards". MGSM. Retrieved 2015. The award has been created to recognise a member of the alumni who has made an outstanding contribution to their field of endeavour[permanent dead link]
  5. ^ "Meritorious Award". Strategic and Competitive Intelligence Professionals. Archived from the original on 15 September 2015. Retrieved 2015.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us