Band-Aid brand logo.
A Band-Aid brand bandage
Product typeAdhesive bandage/dressing
OwnerJohnson & Johnson
IntroducedJune 1920 (invention)
Tagline"I am stuck on Band-Aid (brand) 'cause Band-Aid's stuck on me!"
Microscopic image of a bloodied Band-Aid

Band-Aid is a brand of adhesive bandages distributed by the American pharmaceutical and medical-devices company Johnson & Johnson. Invented in 1920, the brand has become a generic term for adhesive bandages in the United States.


The Band-Aid was invented in 1920 by Thomas Anderson and Johnson & Johnson employee Earle Dickson in Highland Park, New Jersey[1] for his wife Josephine, who frequently cut and burned herself while cooking.[2] The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957. Perhaps a curiosity, the word "Band" in German means tape.

The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced machine-made Band-Aids and began the sale of sterilized Band-Aids in 1939.[3]

In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as Mickey Mouse, Donald Duck, Oliver & Jenny, Superman, Spider-Man, Hello Kitty, Rocket Power, Rugrats, smiley faces, Barbie, Dora the Explorer, Batman and Duck Dynasty.

In World War II, millions were shipped overseas, helping popularize the product. Since then, Johnson & Johnson currently has estimated a sale of over 100 billion Band-Aids worldwide.[4]

Johnson & Johnson continues to defend the Band-Aid trademark against it being genericized.[5]

Possible generic term

Band-Aid arguably has, over time, become a generic term in the United States, and a generic term cannot function as a trademark; but Johnson & Johnson has registered Band-Aid as a trademark on the Principal Register of the United States Patent and Trademark Office, and the registration is valid and legal.[6] A registration on the Principal Register does not create ownership rights under the laws of the United States, and a registration may be challenged and removed if the challenger proves as a matter of fact that the alleged trademark has become generic.

Related products

To protect the name, their trademark, Johnson & Johnson always refers to its products as "BAND-AID® Brand Adhesive Bandages", not just "Band-Aids".

Manufacturing facilities are located in Brazil, China and Denmark.

See also


  1. ^ "Historical timeline". Retrieved .
  2. ^ "BAND-AID® Brand Heritage". Johnson & Johnson. April 2015. Retrieved 2015.
  3. ^ "The History of the Band-Aid". Retrieved 2018.
  4. ^ "The Story of the Black Band-Aid". Retrieved 2018.
  5. ^ "Practical Tips on Avoiding Genericide".
  6. ^ "Trademark Status & Document Retrieval: BAND-AID". USPTO. May 15, 2012. Retrieved 2015.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at Create an account using LinkedIn to manage and organize your omni-channel knowledge. is like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us