CTIA operates certification programs for the wireless industry and publishes wireless industry surveys. It has also sponsored various public service initiatives related to wireless.
It was originally known as the Cellular Telecommunications Industry Association until 2004, and later the Cellular Telecommunications and Internet Association. The organization has since operated under its initialism only, but subtitled as CTIA - The Wireless Association until 2015.
CTIA was established in May 1984 as the Cellular Telecommunications Industry Association. In 2000, the organization merged with the Wireless Data Forum and became the Cellular Telecommunications and Internet Association. Its name was changed to CTIA--The Wireless Association in 2004.
When Baker was named president and CEO, she identified spectrum as a policy priority. She has testified before Congress on the issue, and in a March 2016 media call, Baker said the industry is ready to invest billions of dollars to fund spectrum and new infrastructure, suggesting the "spectrum pipeline should become a national priority" because "100 MHz of spectrum is equal to $30 billion to the economy and 1 million jobs."
In 2016, CTIA released reports outlining the importance of U.S. leadership in 5G and high band spectrum. CTIA praised the FCC's unanimous vote in July 2016 to allow wireless operations above 24 GHz.
CTIA has organized trade shows for the wireless industry, including the CTIA Wireless Show, and MobileCON. In January 2013, it was announced that both events would be replaced by a new event known as CTIA Super Mobility, first held in September 2014. The following year's conference featured 1,000 exhibitors and attracted 30,000 visitors.
The foundation is a major sponsor of PulsePoint, a no-cost app that alerts users of nearby cardiac arrest emergencies so they can offer first aid before first responders arrive. The foundation also supports "text4baby", a no-cost mobile texting program that provides information to parents and caregivers on prenatal care and baby health and parenting.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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