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Corporate sites differ from electronic commerce, portal, or sites in that they provide information to the public about the company rather than transacting business or providing other services. The phrase is a term of art referring to the purpose of the site rather than its design or specific features, or the nature, market sector, or business structure of the site operator.
Nearly every company that interacts with the public has a corporate site or else integrates the same features into its other websites. Large companies typically maintain a single umbrella corporate site for all of their various brands and subsidiaries.
Corporate websites usually include the following:
The arrangement of these features, and terminology (see the "synonyms" section below) varies considerably from site to site.
Corporate sites sometimes but do not always include the following:
Terminology used for site navigation is far from standardized. Following are some lists of terms used interchangeably for corporate site navigation:
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