E-commerce speed and easy-of-use are the two most important contributors to a great online experience. A consumer survey by Cloud IQ also reported the need of shoppers to have a sense of control and individualized experience.
63% of consumers who only or mostly shop online research and plan all their purchases. By contrast, only 32% of those who predominately shop in-store research or plan all their purchases. 51% of omni-channel consumers research and plan their purchases.
85% of electronics consumers reported they are more likely to buy in-store versus online in order to get items they want quickly. The same need of immediacy drove 83% of fashion and 88% home improvement consumers.
A report by Fluent showed that TV ads (40%), Print ads (39%), and Online ads (39%) had the highest reach among listed channels. The problem for retailers isn't just reach in choosing TV or Print over digital media. The bigger problems are cost and the ability to engage a younger target audience.
59% of B2B marketers learn about the audiences via keyword research. 54% gain audience insights via social listening and website analysis. Customer feedback is cited by 50% of marketers, followed by competitive analysis (49%).
Based on an analysis of 6.6 billion email sends from retailers by MailChimp, it may be a bad idea to purge inactive subscribers from your lists. Those who didn't open or click on emails had a higher order frequency and order value than active subscribers. Perhaps, just seeing an email in their inbox was enough to inspire action.
Sidecar conducted an analysis of 19.1 billion user sessions on retailers' e-commerce sites, comparing smartphones and tablets. Conversion rates on smartphones increased between 2015 and 2016 increased. Tablets saw a decrease in conversion rates.
An analysis of 2.5 million e-commerce sessions during Q1 2017 breaks down add-to-cart rates, conversion rates and revenue per session by shopper loyalty types. Loyalty types include new shoppers, previous browsing history, single purchase and multiple purchase history.
In 2016, digital influenced a majority of sales across retail categories. According to a report by Deloitte, Digital influenced 51% of health and grocery purchases. It also influenced apparel (56%), home (58%), auto (59%) and electronics (69%).
Research by SOASTA shows that page load times can have a dramatic impact on conversion rates. A slowdown of seconds can impact smartphone conversions by 26%, tablet conversions by 25%, and desktops by over 36%.
Private label brands have challenged CPG brands in recent years. 8% of survey respondents will probably buy even more private level brands in the future, while 9% indicate they'll switch back to name brands.
Does nostalgia impact consumer purchasing decisions? According to a survey by AYTM, a majority of consumers are more likely to trust and purchase established brands. 63% also find ads that use nostalgic imagery and storylines to be effective.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
Manage research, learning and skills at defaultlogic.com. Create an account using LinkedIn to manage and organize your omni-channel knowledge. defaultlogic.com is like a shopping cart for information -- helping you to save, discuss and share.