A digital strategy manager is an executive position. This position is based on a unique set of technological knowledge which directs all departments for digital industry growth. A digital strategy manager collaborates with all marketing, business development, and organizational management teams and uses leadership skills to build strategic partnerships.
This position focuses specifically on a corporation's digital brand by leading, building and maintaining their presence in the digital world. Accountable for driving the prioritization of the technology infrastructure for digital advertising continuity across all multi-media platforms. Manages all related IT departments and functions as a conduit between digital presence and all advertising and/or marketing activities. Consults with all internal directors strategizing their specific marketing needs incorporating the digital technology structure.
The concept of the digital director is now emerging. The head of digital strategy will have ultimate control of the corporate digital agenda and be accountable for the organization's digital identity, both on a corporate and an individual level.
Todayâs Definitive Guide to Marketing Metrics
Choosing Them, Implementing Them, Applying Them
Now extensively updated, this award-winning book will help you apply todayâs most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
Youâll find practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, the authors present real-world pros, cons, and tradeoffsâand help you understand what the numbers really mean. Youâll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision you make.
A brand-new chapter on online metrics brings desperately needed clarity to metrics such as pageviews; rich media display time and interaction rates; clickthrough rates; cost-per-click, order, and customer acquired; visits, abandonments, and bounce rates; friends, followers, supporters, and even âlikes.â This Third Edition adds important new coverage of topics ranging from brand valuation to neuromarketing, as well as crucial insights for selecting the right metrics, and making sure you can trust your data.
Marketing Metrics, Third Edition, is the definitive guide to todayâs most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and âtriangulateâ to optimal solutions. Youâll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitorsâ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.
This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate todayâs many new metrics to gain usable and trustworthy information. The authors have added new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and âdouble jeopardy.â Youâll also find updated and expanded discussions of prioritizing the right metrics for your business, and ensuring the information you capture is valid, reliable, and actionable.
Choose the right metric for every marketing challenge
Understand the full spectrum of marketing metrics: pros, cons, nuances, and application
Gain a deep and thorough understanding of Marketing ROI (MROI)
Quantify how your marketing spending actually contributes to profits
Understand and apply web/online metrics far more effectively
Get actionable knowledge from new web, rich media, and social metricsâincluding Google Analytics
Measure what matters, and measure it reliably
Choose the right metrics, and ensure accurate, valid data for decision-making
Write every business correspondence with speed, precision, and power
The number one prerequisite for effective management is effective communicationâand writing is a critical part of it. Simply put, whether itâs a quick e-mail or a 20-page report, your writing is a reflection of youâand people will make judgments accordingly.
Managerâs Guide to Business Writing, Second Edition, provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness.
Managerâs Guide to Business Writing teaches you how to:
Briefcase Books, written specifically for todayâs busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative features to help you navigate each page:
- Clear definitions of key terms and concepts
- Tactics and strategies for applying writing skills to management issues
- Tricks of the trade for crafting clear and effective documents
- Examples of successful business writing
- Cautions for when things can go wrong in composing memos, e-mails, and reports
- Practical advice for avoiding common errors
- Specific procedures for planning and executing your writing on the job
First step: don't trade stocks. In a radical departure from most investment books, a former day trader demonstrates how a simple asset allocation strategy that 'adapts' to changing market conditions has delivered a 12% average annual return over the past 10 years.
If you're familiar with investing basics, you'll know that figure comes close to doubling the average return of the benchmark S&P 500. It also outperforms 99% of all mutual funds.
But what's outperformance without protection? When the S&P 500 crashed in 2008 and lost 37% of its value, this plan actually returned +10.9%.
Beat The Street and build long-term wealth in the stock market with this simple ETF rotation strategy that automates decision making, reduces risk and volatility in your portfolio, and lets you sleep soundly at night without worries of market bears or bursting bubbles.
A trading strategy thatâs not pie-in-the-sky and not just a bunch of theory, but rather a systematic plan employing index fund ETFs and backed up with real numbers. A trading plan thatâs understandable, repeatable, that works and works simply.
Whether you're new to stock market investing, or a stock trading veteran grown wary of Wall Street gurus with subpar track records touting the latest hot stock that underperforms the minute you buy it, this will make sense.
In easy-to-understand language, youâll discover...
In short, how to earn an average of 12% annually in the stock market with minimal trading, less volatility, and less risk.
If you have 20 minutes a month and a computer, you can turn any investment amount into a steadily growing compounding machine that will make you the envy of Mad Moneyâs Jim Cramer and 99% of all mutual fund managers.
Make just 2-4 trades one day a month. The strategy tells you what ETFs to buy and what to sell. Thatâs it. Then turn off the computer and go live your life.
Scroll to the top of the page and select the âBuy Nowâ button.
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Leading the Virtual Workforce
How Great Leaders Transform Organizations in the 21st Century
Praise for Leading the Virtual Workforce
"Strong leadership in the best of times is difficult to achieve, but in today's rapidly changing business environment, leaders are tested in many new ways. Once again, Lojeski has a fresh take on what it takes to lead today's widely dispersed workforce."
âEllen Pearlman, former editor-in-chief, CIO Insight magazine
"Karen Lojeski has distilled the essence of the leader's role in 'managing' virtual teams. Her very relevant case stories illustrate that to be successful, the authentic leader must be able to create context and a collaborative lexicon for virtual knowledge sharing and must work diligently to build the social capital that is so vital to the success of virtual work groups. Karen's key contribution in this and her previous book, Uniting the Virtual Workforce, is the 'discovery' and clear articulation of her theory of the Virtual Distance Index, which leaders can use to measure and manage the process of virtual teamwork."
âDave Davison, Chairman, Virtual Visuals Inc.
"I agree entirely with Karen when she says that today, more than ever, effective leaders are desperately needed. She skillfully defines the dislocation and demarcation of leaders from followers through the 'Virtual Distance,' and yet paradoxically calls leaders to 'stoke the flames of innovation and cooperation in a complex, interwoven world.' This gives rise to her exploration of the Virtual Distance Leader. As Karen points out, the twenty-first-century leader must, amidst the conditions of pressure, change, and transformation, bring human endeavor and action to value and meaning for others."
âAdrian Machon, Director, Executive & Leadership Development, GlaxoSmithKline
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