Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location.Peddling is the oldest form of direct selling.[unreliable source?] Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. Some sources have defined direct selling as: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs."
Direct selling consists of two main business models: single-level marketing, in which a direct seller makes money by buying products from a parent organization and selling them directly to customers, and multi-level marketing (also known as network marketing or person-to-person marketing), in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts.[unreliable source?]
Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You'll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success.
The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.
Direct sales can be your ticket to independence. Stop punching the clock and become your own boss â and watch your income grow. With Direct Selling For Dummies, you'll have the skills and information you need to be a success.
NETWORK MARKETING FOR FACEBOOK contains the ONLY proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor.
Find an unlimited supply of customers and distributors for your products and business.
Make more money with the same or less effort than your current approach.
Two world-class social media marketers, Jim Lupkin & Brian Carter teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people.
As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can."
Whether youâre a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.
"Jim and Brian's new book was a really great surprise and I was stunned at the precise tactics and strategies that were in there and many I had never seen before. This book I predict will become a classic in the home business social media arena and this is a MUST READ for anyone who is serious about their network marketing business utilizing social media and facebook for massive success! BRILLIANT!" - Doug Firebaugh
"Valuable information and practical techniques for direct sellers that will help them use Facebook more effectively in their businesses." - Debbie Squier, President, IMPACT This Day Inc.
"When I think of an expert in marketing through Facebook, I think first of Jim Lupkin. I would recommend it to my fellow learners." - Garry Ford, President, Harold Taylor Time Consultants Ltd.
"A must read book... Jim Lupkin is one of the best." - Evan Klassen, Best Selling Author and Entrepreneur
What will you gain from reading this book?
- You will never run out of people to speak with about your business.
- You will be able to build trusted long-term relationships with others that lead to more customers, distributors and referrals.
- It wonât be easy, yet it wonât be hard. Like everything in life, it will be a battle you fight and win from within.
The book contains 12 chapters to teach you how to network market on Facebook successfully... plus 12 interviews with distributors and owners who earn more than $100,000 per year in network marketing (and some of them earn more than $1 million per year). They also believe that Facebook helped them achieve this level of success.
1. Our Success Is Now Your Success 15
2. Facebook Is Part Of Your Strategy, Not The Whole Strategy 26
3. Why You Should Use Facebook 32
4. Groups: Support Is Just A Few Clicks Away 40
5. What Does Your Facebook Profile Say About You? 51
6. Go Public On Facebook 59
7. Go Personal On Facebook With Messages 66
8. How To Respond When Friends Message Back 73
9. How To Turn Customers Into Distributors 80
10. Why Itâs Critical To Stay In Touch With Friends 82
11. Grow Your Friends To Grow Your Income 88
12. How Birthday Wishes Create Business Success 92
Karen Aycock 102
Masa Cemazar and Miguel Montero 106
Daren Falter 116
Doug Firebaugh 124
Carol and Garry Ford 132
Kathy Humpherys 137
Kim Klaver 145
Dorina Lanza 153
Jill McCarthy 160
Jason L. Scott, 1st 164
Michael Stotts 170
Kirby And Cindy Wright 177
Are you looking for a truly inspired way to talk about what you sell? Selling It Softly is your guidebook for direct selling success. Drawing on years of working with successful direct sales leaders, author Sue Rusch offers a compelling look at the business of selling. You will discover how to develop your own soft-selling style that delivers hard business results. You will rethink the way you look at your products and services. You'll discover the true value of what you sell, and explore ways to help customers and team members improve their lives. If you've been thinking that it's time to bring a new approach to your business of selling, it's time to start Selling It Softly.
Selling it Softly invites you to take an unforgettable look at the emotional side of selling. In a time when information is everywhere, you will discover it is inspiration that creates the missing link between your products and your customers. This book will equip you with easy-to-apply approaches to make an immediate difference in all that you do.
With heartwarming stories from her direct selling career and her lifeâs journey, Sue offers a fresh approach to sharing the life-enhancing benefits of the products you sell.
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