|Fate||Merged with Carphone Warehouse|
|Defunct||6 August 2014|
|Headquarters||Hemel Hempstead, Hertfordshire, UK|
|Revenue||£8.213 billion (2013)|
|£136.0 million (2013)|
|£168.1 million (2013)|
Number of employees
Dixons Retail plc was one of the largest consumer electronics retailers in Europe. In the UK, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. Dixons Retail's Nordic and central European business was operated under the Elkjøp umbrella, and it also operated Kotsovolos in Greece. The company was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index until its merger with Carphone Warehouse on 7 August 2014 to create Dixons Carphone.
At the time of its merger in 2014, Dixons Retail had 530 outlets in the UK and Ireland, and 322 in northern Europe.
The company, formerly known as Dixons Group plc and later DSG International plc, specialised in selling mass-market technology consumer electronics products, audio-video equipment, PCs, small and large domestic appliances, photographic equipment, communication products and related financial and after sales services (e.g. extended service agreements, set-up and installation and repairs) to the techno-illiterate. It also sold other products and services, electrical products, spares, mobile services and extended warranties.
Dixons was founded as a photographic studio by Charles Kalms and Michael Mindel in the High Street in Southend under the name of Dixons Studios Limited, a company registered in October 1937 with share capital of £100. The name Dixons, selected randomly from the telephone directory, was sufficiently short to fit above the small shop front. During the early 1940s Dixons set up seven studios around London but by the end of the second world war the business was reduced to a single studio in Edgware.Stanley Kalms, the son of the founder, joined the business in 1948 and started advertising the company's products in the press.
In 1950 the company started selling cameras and in 1957 opened a new head office and buying centre in Edgware to accommodate the staff dealing with 60,000 mail order customers and to provide administrative back-up for its six stores.
Dixons was first listed on the London Stock Exchange in 1962, changing its name at that time to Dixons Photographic Limited. It bought out competitors, Ascotts, in 1962 and Bennetts, in 1964. In 1967 Dixons bought an 85,000 sq ft (7,900 m2) colour film processing laboratory in Stevenage. Charles Kalms was succeeded by his son Stanley in 1971. In 1972 Dixons bought another competitor, Wallace Heaton, and in 1974 it opened its Stevenage distribution centre.
In 1993 Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon, Lakeside Shopping Centre, Brentford and Staples Corner. Later that year the company sold VTG's mail order division, Dixons US Holdings Inc and Supasnaps.
The company opened its first duty-free store at Heathrow Terminal 3 in 1994 and later that year launched phone store The Link, the company's first venture into communications. The company's head office was relocated to Hemel Hempstead. In 1996 Dixons bought DN Computer Services, a computer reseller business. It also acquired the retail assets of Harry Moore Ltd, an Irish electrical retailer.Cellnet bought a 40% stake in The Link in 1997. Also that year the Dixons website was launched. In 1998 Freeserve, a free internet service, was launched; it was later sold to France Telecom and renamed Wanadoo. Dixons bought Elkjøp ASA, a Norwegian retailer, in 1999.
In 2002 Dixons bought UniEuro, an Italian-based electrical retailer, and Genesis Communications, a mobile phone service provider. The company opened its first Electro World store in Hungary. In 2005 Dixons Group plc changed its name to DSG International plc. Further potential expansion came in 2005 when DSGi bought an interest in Eldorado Group, the largest electrical retailer in Russia and Ukraine, with an option to buy the rest by 2011 at a fixed price of US$1.9 billion (£1 billion GBP). This option was not pursued, DSGi withdrawing their interest in 2007.
In 2006 DSGi was awarded the Queen's Award for Enterprise. The company announced that the Dixons brand would continue purely online and that all high-street stores would be rebranded Currys.digital. DSGi also bought 75% of Fotovista, a French photographic business. In January 2008, DSGi announced that it would stop selling analogue TVs and only sell integrated digital televisions, in an effort to get consumers ready for the digital switchover. In May 2008, DSGi announced that it would close 77 of its 177 UK Currys.digital shops as their building leases expired over the following five years.
As of 2014, Dixons has 530 outlets in the UK and Ireland, and 322 in northern Europe. The company is structured according to the international locations of its businesses and brands, as detailed below:
Brands comprise (40% of sales, largest market share in UK and Ireland):
Brands comprise (32% of sales, largest market share in Nordic countries and Czech Republic):
Brands comprise (13% of sales, largest market share in Greece):
Dixons' brand line-up underwent a major reorganisation during 2010. As of August 2013 , the current brands in use include the following:
Former businesses include:
*The above-trend profits for 2000 and 2001 were primarily attributable
to profits on disposal of Freeserve shares. +Pre stock split.
[Stanley Kalms] forged vital links with Japanese manufacturers who supplied Dixons directly with products often made to the company's own specification and sold under the brand name of 'Prinz'.
"Prinz" and "Prinztronic" were own-brand trade names of the British "Dixons" photographic and electronic goods stores
[dx3] production stopped when Miranda stopped making cameras in December 1976.
The SLR cameras were badge engineered "Cosina" reflexes in at least three configurations
In 1982 Dixons introduced Saisho own-brand products presenting an upmarket high technology image spanning audio, TV and video products.
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