Dynamic keyword insertion  is a feature provided by Google Adwords, Microsoft adCenter  and Yahoo! Search Marketing to dynamically insert a keyword that is most relevant to the ad to be displayed. It helps advertisers to use relevant keywords on their ads while making it easier for them to create unique ads for a large number of keywords.
One user searches for "north carolina car insurance" and a second user searches for "maine car insurance." An advertiser bidding on car insurance keywords in both states can use dynamic keyword insertion to insert the user's state on-the-fly. (see image to the right)
Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.