EMarketer
eMarketer, Inc.
Public
Industry Market research
Founded 1996
Headquarters Eleven Times Square
New York, NY
Number of employees
51-200 [1]
Website eMarketer

eMarketer is a 93%-owned subsidiary market research company that provides insights and trends related to digital marketing, media and commerce.[2][3][4][5][6] eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.[7] The company was acquired by Axel Springer in June 2016 for $242 million.[8]

Products and services

Corporate subscription

Subscribers have access to eMarketer's data via a Web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos. The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.[9][10][11][12]

eMarketer Daily Newsletter

The "eDaily" is a free email newsletter with a circulation of 120,000+.[13] The newsletter covers portions of eMarketer's latest analysis. Topics include trends in mobile, social and online advertising.[14]

History

1996

eMarketer was founded.[15]

1999

Advertising Age (Ad Age) and eMarketer co-authored first-ever comprehensive report published on online advertising.[16]

2004

eMarketer became profitable.[17]

2011

Co-founder & former CEO, Geoff Ramsey, received ad:tech Industry Achievement Award for digital marketing.[18]

2012

Private investment firm acquired $25 million minority stake.[19]

2013

eMarketer relocated headquarters to 11 Times Square.[20][21]

Topics & Industry Coverage

Topics

Coverage

References

  1. ^ "eMarketer, Inc. LinkedIn Company Profile". LinkedIn. Retrieved . 
  2. ^ Bloomberg Businessweek (2012-09-20). "eMarketer Inc.". Bloomberg L.P. Retrieved . 
  3. ^ Cain Claire (2012-09-19). "Google to Topple Facebook as Leader in Display Ads, eMarketer Says". The New York Times. Retrieved . 
  4. ^ Robert Hof (2012-04-18). "Online Ad Revenues to Pass Print in 2012". Forbes. Retrieved . 
  5. ^ "Baker Library - eMarketer Database". Harvard Business School Bloomberg Center. Retrieved . 
  6. ^ "eMarketer Inc.: Private Company Information - Businessweek". Bloomberg BusinessWeek. Retrieved . 
  7. ^ "Learn about". eMarketer. Retrieved . 
  8. ^ "Axel Springer buys U.S. eMarketer for $242 million". Reuters. 2016-06-10. 
  9. ^ "eMarketer CrunchBase Profile". Crunchbase. Retrieved . 
  10. ^ "eMarketer VentureBeat profile". VentureBeat. Retrieved . 
  11. ^ Lori Luechtefeld (2011-04-12). "eMarketer CEO Geoff Ramsey Receives Industry Achievement Award -ad:tech". ad:tech. Retrieved . 
  12. ^ Yahoo!. "eMarketer, Inc. Company Profile". Yahoo!. Retrieved . 
  13. ^ "eMarketer Newsletter page". eMarketer. Retrieved . 
  14. ^ "eMarketer Products & Services LinkedIn page". eMarketer. Retrieved . 
  15. ^ "Learn about". eMarketer. Retrieved . 
  16. ^ "Ad Age, eMarketer jointly market eAdvertising Report". Advertising Age. 1999-04-12. Retrieved . 
  17. ^ Del, Jason (2012-01-10). "eMarketer Nabs $25 Million to Accelerate Growth | Digital - Advertising Age". Adage.com. Retrieved . 
  18. ^ Lori Luechtefeld (2011-04-12). "eMarketer CEO Geoff Ramsey Receives Industry Achievement Award". Ad Age. Retrieved . 
  19. ^ Ki Mae Heussner (2012-01-10). "With $25M Investment, eMarketer Girds for New Growth;Research firm to expand international coverage". Adweek. Retrieved . 
  20. ^ Steve Cuozzo (2013-02-11). "eMarketer sees new home in 11 Times Square". New York Post. Retrieved . 
  21. ^ "SJP SIGNS HEADQUARTERS LEASE WITH EMARKETER AT 11 TIMES SQUARE". Bloomberg. 2013-03-26. Retrieved . 

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.


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