Zuckerman was one of the first staff members of Tripod.com, one of the first successful "dot com" enterprises, where he worked from 1994 to 1999. There, he was in charge of the design and the implementation of the website which, at that time, marketed content and services to recent college graduates. The business model of this website was exclusively based on advertising. After one of the website's major advertisers complained that one of their banner advertisements had appeared on a page that celebrated anal sex, Zuckerman imagined a way to associate an ad with a user's page without putting it directly on the page. His solution was to open a new dedicated window with only the ad in it. The popup ad was born. While he claims having only written the code to open a new window, since then, he is considered as the inventor of the pop-up ad.
In 2011, he was named by Foreign Policy magazine to its list of top global thinkers, in which he stated the Best idea is "The world isn't flat and globalization is only beginning, which means we have time to change what we're doing and get it right". Also in September of that year, he became the director of the MIT Center for Civic Media.
Zuckerman is an Open Society Global Board member, and also sits on the board of directors of Ushahidi,Global Voices, and the Ghanaian journalism training nonprofit, PenPlusBytes.
He was interviewed in the 2015 web documentary about internet privacy, Do Not Track.
On July 1, 2016, Zuckerman was appointed Associate Professor of the Practice in Media Arts and Sciences at MIT.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
Manage research, learning and skills at defaultlogic.com. Create an account using LinkedIn to manage and organize your omni-channel knowledge. defaultlogic.com is like a shopping cart for information -- helping you to save, discuss and share.