Evolution Fresh
Evolution Fresh
FoundedMonrovia, California, United States (1992)
FounderJimmy Rosenberg
Key people
Kevin Johnson (CEO)
Jimmy Rosenberg (Chief Juice Officer)

Evolution Fresh, a subsidiary of Starbucks Corporation, is an American-based company producing fruit juices, fruit smoothies, gourmet soups, salads and signature bowls.[1]


Jimmy Rosenberg founded the Evolution Fresh Company in San Bernardino, California in 1992.[2] Jimmy was the founder of the Naked Juice Company in 1983 that was later sold to PepsiCo under the parent company's PepsiCo Americas Beverages division in 2006.[3]

On November 10, 2011 Evolution Fresh was acquired by Starbucks Corporation.[4]

In August 2012, Ledcor Group of Companies collaborated with Starbucks Corporation and the Evolution Fresh operational group and equipment vendors on preparing facility designs and process system solutions for a complex juice production and bottling operation and facility in Rancho Cucamonga, California. They remodeled the existing 250,000 sq. ft. dry warehouse building to accommodate the juice process and production facility. The building required extensive renovations and upgrades.

After its completion in February 2014, the juice production facility currently distributes a variety of bottled fresh juice products to Starbucks stores nationally, designed to generate approximately 9 million gallons of bottled fruit and vegetable juice per year, with expansion capacity to 12 million gallons.[5]


Evolution Fresh produces a line of super-premium, cold-pressed juices and in 2010 Evolution invested in a new form of pasteurization equipment, known as Pascalization or High pressure processing (HPP). Using HPP, the bottled juice is subject to thousands of pounds of pressure for preservation without exposing the product to heat that some believe could damage the juice's flavor, color and nutritional value.[6]

In 2011, Evolution produces five types of juice with the pascalization or High Pressure Process, Orange, Grapefruit, Lemonade, Apple and Tangerine. This process now allows for a 40-day shelf life for fresh juice.[7] Evolution products currently go from the tree to shelf in less than 7 days.[8]


  1. ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4469615
  2. ^ https://blogs.wsj.com/privateequity/2010/05/19/no-stepford-juice-fireman-capital-invests-in-evolution-fresh/
  3. ^ http://www.grocery.com/naked-juice/
  4. ^ http://www.starbucks.com/blog/starbucks-announces-acquisition-of-evolution-fresh/1105
  5. ^ Ledcor, Group of Companies. "Evolution Fresh". Ledcor.com. Retrieved 2015.
  6. ^ http://www.bevnet.com/news/headlines/2011/at-expo-west-evolution-fresh-shows-its-under-pressure/
  7. ^ http://www.greenleafsf.com/wp-content/uploads/GLMonthly_0511_2.pdf
  8. ^ https://blogs.forbes.com/steveschaefer/2010/09/28/former-reebok-chief-paul-fireman-believes-in-entrepreneurs/

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at defaultlogic.com. Create an account using LinkedIn to manage and organize your omni-channel knowledge. defaultlogic.com is like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us