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Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and other consumables.
Many fast moving consumer goods have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs, such as meat, fruit, vegetables, dairy products, and baked goods, are highly perishable. Other goods, such as pre-packaged foods, soft drinks, candies and toiletries have high turnover rates. Sales are sometimes influenced by holiday or seasonal periods.
Packaging is critical for FMCGs. Logistics and distribution systems often require secondary and tertiary packaging to maximize efficiency. Unit or primary packaging protects products and shelf life while providing product information to consumers.
Though the profit margin made on FMCG products can be relatively small, they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is a classic low margin and high volume business.
The following are the main characteristics of FMCGs:
Supplier industries for FMCGs include:
Fast-moving consumer electronics are typically low-priced generic or easily substitutable consumer electronics, including mobile phones, MP3 players, game players, earphones, headphones, OTG cables, and digital disposable cameras.
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